FREE Email Marketing Trivia Question and Answers
Unwanted email is often referred to as unsolicited email or _________.
Explanation:
Unwanted messages sent repeatedly over email are referred to as spam, junk email, or just emails (spamming). The term was inspired by a Monty Python skit in which the term for a tinned pork product was Spam is pervasive, inevitable, and monotonous.
The distinction between "double opt-in" authorization and "single opt-in" permission to send emails is that __________.
Explanation:
A "double" opt-in requires a second step, typically a confirmation. This often takes the form of sending a confirmation email to the recipient's inbox and asking them to click a link in it to double-check. Although it is not essential, double opt-in is the ideal form of authorization.
Email marketing's component that concerns whether a message is delivered to the target inbox is known as __________.
Explanation:
Deliverability is the term for it. Up to 20% of emails are not delivered, according to email marketing organizations in the deliverability industry. Deliverability is a real problem that can be solved. This can result from a variety of factors, including list hygiene and sender reputation.
When an emailer uses a fake company or brand in the "from" line to entice recipients to read the message and divulge personal information, this is known as ___________.
Explanation:
It is known as phishing. There are steps you may do to assist prevent the servers at your business from being taken over, such as avoiding open relay servers and servers with a bad reputation.
It's known as _____________ when you send an email and the ISP replies that the email address is no longer valid.
Explanation:
An example of this is a hard bounce. These might occur for valid reasons, such as graduation or a change in the name of a company, therefore they are a constant in email marketing. Of course, stop sending to that email address right once if you don't want your sender's reputation to suffer. Be proactive by enabling people to change their own email addresses as well.
"Above the ______________" refers to the area of the email message that is visible without scrolling.
Explanation:
The top half of the front page, or the portion that is visible above where the newspaper is folded, is referred to as the fold in the newspaper industry. Important: In email messages, put your offer above the fold.
You're sending a transactional email, or an email that confirms some sort of transaction, such a purchase or sign-up. False or True? The use of marketing messaging in the email is entirely allowed.
Explanation:
It's accurate, and acting on it is definitely worthwhile.