FREE Ultimate Web Analytics Question and Answers

Question 1

Firefox is being used by a visitor to your website. In which of the subsequent instances would Google Analytics classify a fresh visit?

Accepted Answer

The visitor uses the same computer to access your website on Internet Explorer.

Answer

Google Analytics typically classifies a fresh visit when a user accesses your website from a different browser, even on the same computer. This is because Google Analytics uses cookies stored within each browser to identify sessions and users. Accessing the site in Internet Explorer after using Firefox would result in a new session being recorded, as IE would not have the Firefox-specific GA cookies.

Question 2

Which of the following are reported in Google Analytics reports as dimensions?

Accepted Answer

Medium

Answer

In Google Analytics, dimensions are descriptive attributes of your data, while metrics are quantitative measurements. Medium (e.g., 'organic,' 'referral') and Landing Page (the first page viewed in a session) are both examples of dimensions. Visits and Pageviews, on the other hand, are metrics, representing counts of user activity.

Question 3

Web analytics using log files is a client-side data collection technique.

Accepted Answer

False

Answer

This statement is false. Web analytics using log files is a server-side data collection technique. Log files are generated by the web server itself, recording every request made to it. Client-side data collection, in contrast, involves JavaScript tags placed on web pages that execute in the user's browser.

Question 4

Which of the following is not listed as a measure in reports generated by Google Analytics?

Accepted Answer

Browser

Answer

Browser is a dimension in Google Analytics reports, not a measure (metric). Dimensions describe characteristics of your users, sessions, or content (e.g., 'Chrome,' 'Firefox'). Measures, or metrics, are quantitative values like Average Visit Duration, Pageviews, or Average Page Load Time, which represent counts or averages of user activity.

Question 5

Cookies are used by tag-based web analytics to track:

Accepted Answer

All of the above

Answer

Cookies used by tag-based web analytics track all of the listed options. Persistent cookies, in particular, store unique identifiers that allow analytics platforms to recognize returning users, attribute their initial source, and calculate the time elapsed between their visits. This comprehensive tracking helps build a detailed profile of user behavior over time.

Web Analytics Practice Test

Web Analytics Practice Test

FREE Ultimate Web Analytics Question and Answers