Explanation:
The tracking of user actions while they are on a website is known as event tracking and is used in analytics. Businesses can determine visitor behavior by tracking events, which enables precise traffic flow measurement for certain objectives.
Explanation:
A single internet user who sees a webpage using a unique Internet Protocol (IP) address is referred to as a unique visitor. Marketing experts use the number of unique visitors as a statistic to monitor a website's readability and conversion rate.
