FREE Ultimate Web Analytics Question and Answers

Question 1

Firefox is being used by a visitor to your website. In which of the subsequent instances would Google Analytics classify a fresh visit?

Accepted Answer

The visitor uses the same computer to access your website on Internet Explorer.

Answer

The visitor simultaneously accesses your website through another Firefox instance operating on the same computer.

Answer

After closing and reopening Firefox, the visitor returns 10 minutes later to access your website.

Answer

The visitor views your website on another tab in Firefox.

Question 2

Which of the following are reported in Google Analytics reports as dimensions?

Accepted Answer

Medium

Answer

Visits

Answer

Pageviews

Question 3

Web analytics using log files is a client-side data collection technique.

Accepted Answer

False

Answer

True

Question 4

Which of the following is not listed as a measure in reports generated by Google Analytics?

Accepted Answer

Browser

Answer

Average Visit Duration

Answer

Pageviews

Answer

Average Page Load Time

Question 5

Cookies are used by tag-based web analytics to track:

Accepted Answer

All of the above

Answer

How many times a visitor returns to a website

Answer

The original source of return visitors

Answer

How much time has passed between visits

Question 6

IP addresses are used in page tag-based web analytics to distinguish distinct visitors.

Accepted Answer

False

Answer

True

Question 7

Third-party cookies are used with Google Analytics.

Accepted Answer

False

Answer

True