Web Analytics Question and Answers

• Pick metrics that align with your business objectives.
• Use data to drive decision-making.
• Don’t limit your focus to traffic.
• Always pair data with insights.
• Look at your data in context.
• Share and ask for feedback from stakeholders.

• Open Web Analytics
• Clicky
• Amplitude
• Hotjar
• Kissmetrics
• SEMrush
• Crazy Egg
• Matomo
• Adobe Analytics
• Chartbeat

• Set Goals
• Check For Problem Pages
• Consider Your Target Audience
• Leverage Top Traffic Sources
• Curb Your Addiction. There is no apparent benefit, in my opinion, to check your analytics daily.

• Google Analytics does not track leads accurately.
• Google Analytics is unable to monitor lead quality
• Google Analytics is unable to monitor the entire customer journey
• Google Analytics is unable to demonstrate the true effect of paid

• Revenue

• Acquisition

• Inquiry

• Engagement

• Choose the web metrics you want to monitor.
• Determine the location of the data’s storage, such as Google Analytics.
• Choose Instant Metrics at the beginning, such as Page Views Per Session.
• Export Google Analytics data to create custom metrics.
• Use in conjunction with other marketing metrics to monitor information like lead conversion rate
• Distribute and distribute to your team by sharing as a PDF, for example.

Categories of Web Analytics