SEM Test 5

Question 1

Which of the following would not pass a campaign landing page's editorial review?

Accepted Answer

All of the above

Answer

A campaign landing page's editorial review aims to ensure quality, relevance, and compliance. Elements like outbound links can distract users or lead them away from the conversion goal, while a shopping cart is typically not part of a dedicated landing page designed for lead generation. Redirects can also be problematic for tracking and user experience, and may be seen as manipulative by search engines. Therefore, all these elements would generally not pass an editorial review for a focused campaign landing page.

Question 2

What data is need to carry out a GCC?

Accepted Answer

Billing information

Answer

To successfully carry out a Goals Call Confirmation (GCC), obtaining the client's billing information is a fundamental requirement. This data is essential for setting up the client's account, processing payments, and ensuring that all financial aspects of the service agreement are properly established. Without accurate billing details, the campaign cannot proceed to activation, making it a critical piece of information for the process.

Question 3

Customization and editability of a live website or advertisement.

Accepted Answer

Photos & images

Answer

Customization and editability of a live website or advertisement frequently involve updating 'Photos & images.' These visual elements are crucial for conveying brand identity, showcasing products or services, and engaging visitors. The ability to easily change or refresh images allows businesses to keep their online presence current, reflect new offerings, or adapt to different marketing campaigns without a complete site overhaul.

Question 4

Without an IWW being submitted, a campaign can be created.

Accepted Answer

Never

Answer

It is never possible to create a campaign without an Initial Website Worksheet (IWW) being submitted. The IWW serves as a critical foundational document, gathering essential information about the client's business, goals, target audience, and website details. This information is indispensable for properly setting up, optimizing, and launching an effective campaign, ensuring it aligns with the client's objectives.

Question 5

PPC only requires advertisers to compensate publishers when their ads are _______

Accepted Answer

Clicked on

Answer

Pay-Per-Click (PPC) advertising is a model where advertisers only pay a fee each time one of their ads is 'clicked on.' This means that impressions (when the ad is viewed) are generally free, and payment is only triggered when a user actively engages with the advertisement by clicking through to the advertiser's website or landing page. This cost model makes PPC an attractive option for businesses looking to pay only for direct user interaction.

SEM - Search Engine Marketing Practice Test

SEM - Search Engine Marketing Practice Test

SEM Test 5