SEM Test 5
Which of the following would not pass a campaign landing page's editorial review?
Explanation:
Shopping cart - Lack of support for e-commerce
redirect in the shopping cart would reduce the quality score and reduce client confidence.
Outbound links are generally bad for SEM landing pages because they reduce the CTA and conversion rates.
What data is need to carry out a GCC?
Please select 3 correct answers
Correct answer:
Template ID
Billing information
Confirm time client wants GCC
Customization and editability of a live website or advertisement.
Please select 2 correct answers
Correct answer:
Photos & images
Change text
Without an IWW being submitted, a campaign can be created.
Correct answer:
Never
PPC only requires advertisers to compensate publishers when their ads are _______
Explanation:
PPC only requires advertisers to compensate publishers when their ads are clicked on.
A dynamic mirror: what is it?
Correct answer:
Duplicate of existing site
Search engines get submissions for mirror sites.
Correct answer:
Never
What do we monitor for leads?
Please select 2 correct answers
Explanation:
Lead tracking involves keeping an orderly record of potential consumers' activities from the first point of contact to the point of sale in order to analyze it and improve your marketing. You may trace the source of leads, including whether they are incoming or outgoing, by using lead tracking.
True or false: A mirror site can change?
Explanation:
The initial overlay for the call tracking number, service area, and/or call to action is the only thing that has been "changed" (CTA)
What characteristics or advantages does a call tracking number offer?
Explanation:
Call recording options are available on call tracking phone lines. With this capacity, sales teams can review client interactions in order to find essential information that will help complete the sale and strengthen the customer's connection with the business.
Are websites added to search engines?
Explanation:
Sometimes websites are added to search engines
