Salesforce is a cloud computing company that is considered as the number one customer relationship management (CRM) solution. With their help, companies and customers alike are brought together in one CRM platform.
The Sales Cloud is a platform that is designed to make the sales process easier. It is great for business-to-business and business-to-customer relations. It usually consists of the following: Salesforce Service Cloud, Marketing Leads, Accounts and Contacts, Email and Productivity, Analytics and Forecasting, among others.
According to the Salesforce Handbook, Salesforce CRM is a set of applications and business processes that will help companies manage customer relations such as information, conversations, and activities in one centralized location.
Salesforce certification is a qualification test for professionals who make use of the Salesforce application in their companies or organizations.
Nowadays, Salesforce is often used by many many industries. That’s why there are various professionals who want to get their Salesforce certifications.
Types of Salesforce Certifications
| Salesforce Certifications | Positions |
| Administrators | ● Administrator ● Advanced Administrator |
| App Builders | ● Platform App Builder |
| Architects | ● Application Architect ● Data Architecture and Management Designer ● Development Lifecycle and Deployment Designer ● Identity and Access Management Designer ● Integration Architecture Designer ● Mobile Solutions Architecture Designer ● Sharing and Visibility Designer ● System Architect ● Technical Architect |
| Consultants | ● Community Cloud Consultant ● Field Service Lightning Consultant ● Marketing Cloud Consultant ● Pardot Consultant ● Sales Cloud Consultant ● Service Cloud Consultant |
| Developers | ● Commerce Cloud Digital Developer ● Platform Developer I ● Platform Developer II |
| Specialists | ● CPQ Specialist ● Marketing Cloud Email Specialist ● Marketing Cloud Social Specialist ● Pardot Specialist |
Get started as a Salesforce (CRM) Administrator
To be an administrator, you can either get two of the certifications in the Salesforce Administrator program/ Graduate Program Salesforce: Salesforce Administrator certification and Salesforce Advanced Administrator certification.
Salesforce Admin certification
| Salesforce Certified Administrator | |
| Description | Candidates must have knowledge regarding customization of Salesforce. They must also know how to manage users and configure the platform. They must be able to do various administrative functions and must know how to respond to business requirements. |
| Number of Questions | 60 questions (multiple-choice type) |
| Time Allowed | 105 minutes |
| Passing Score | 65% |
| Salesforce Certification Cost | |
| Registration Fee | $200 plus tax |
| Retake Fee | $100 plus tax |
The exam also determines whether the candidates have the skills to apply the following:
| Feature | Percentage |
| Organizational Setup | 3% |
| User Setup | 7% |
| Security and Access | 13% |
| Standard and Custom Objects | 14% |
| Sales and Marketing Applications | 14% |
| Service and Support Applications | 13% |
| Activity Management and Collaboration | 3% |
| Data Management | 10% |
| Analytics—Reports and Dashboards | 10% |
| Workflow/Process Automation | 8% |
| Desktop and Mobile Administration | 3% |
| AppExchange | 2% |
Salesforce Advanced Administrator Certification
| Salesforce Certified Advanced Administrator | |
| Description | Candidates must have significant experience when it comes to being a Salesforce Administrator. They must have hands-on-experience and have passed the Administration Essentials for Experienced Admins (ADM 211) and other equivalent experience. They should also be able to do some of the following: ●Evaluate, maintain, and cleanse data quality with the help of Salesforce functionality. ● Salesforce CRM configuration and set-up ●Utilize complex charting, joined reports, reporting snapshots, etc. to make reports for difficult business requirements. ●Enhance dashboards by making use of dashboard filters and dynamic dashboards, among others. |
| Number of Questions | 60 questions (multiple-choice type) |
| Time Allowed | 105 minutes |
| Passing Score | 65% |
| Salesforce Certification Cost | |
| Registration Fee | $200 plus tax |
| Retake Fee | $100 plus tax |
The exam also determines whether the candidates have the skills to apply the following:
| Feature | Percentage |
| Security and Access | 20% |
| Extending Custom Objects and Applications | 8% |
| Auditing and Monitoring | 6% |
| Sales Cloud Applications | 10% |
| Service Cloud Applications | 10% |
| Data Management | 10% |
| Content Management | 3% |
| Change Management | 10% |
| Analytics, Reports, and Dashboards | 10% |
| Process Automation | 13% |
Get started as a Salesforce Platform App Builder
To be Salesforce appbuilder, candidates must have experience when it comes to custom applications design, implementation, and building. They must use the Salesforce Platform’s customization capabilities.
Salesforce Platform App Builder Certification
| Salesforce Platform App Builder | |
| Description | Candidates should be able to show their custom application skills. They must create or manage application security, process automation, data models, etc. They must also have at least 6 months to 1 year of experience in making applications on the Lightning Platform or other similar platforms. |
| Number of Questions | 60 questions (multiple-choice type) |
| Time Allowed | 105 minutes |
| Passing Score | 63% |
| Salesforce Certification Cost | |
| Registration Fee | $200 plus tax |
| Retake Fee | $100 plus tax |
The exam also determines whether the candidates have the skills to apply the following:
| Feature | Percentage |
| Salesforce Fundamentals | 8% |
| Data Modeling and Management | 20% |
| Security | 10% |
| Business Logic and Process Automation | 27% |
| Social | 3% |
| User Interface | 14% |
| Reporting | 5% |
| Mobile | 5% |
| App Development | 8% |
Role of Salesforce Developer
To be a developer, you must obtain a Salesforce Developer Certification. Candidates must be able to code, test, or design Salesforce software applications. You must also have technical proficiency and software development expertise.
There are also 3 different types of certifications for developers: Salesforce Certified B2C Commerce Developer, Salesforce Certified Platform Developer I, and Salesforce Certified Platform Developer II.
Salesforce B2C Commerce Developer Certification
| Salesforce B2C Commerce Developer | |
| Description | Candidates must have experience as developers for Salesforce B2C Commerce Digital. They must also have the necessary knowledge for creating and troubleshooting JavaScript controllers, for using Digital Script API packages, and knowing how to use the elements of a B2C Commerce Digital site, and more. |
| Number of Questions | 60 questions (multiple-choice type) |
| Time Allowed | 105 minutes |
| Passing Score | 70% |
| Salesforce Certification Cost | |
| Registration Fee | $200 plus tax |
| Retake Fee | $100 plus tax |
The exam also determines whether the candidates have the skills to apply the following:
| Feature | Percentage |
| Environment Setup | 9% |
| Digital Architecture | 14% |
| Data Management/Business Manager Usage | 21% |
| Application Development | 56% |
Salesforce Platform Developer I Certification
| Salesforce Platform Developer I | |
| Description | Candidates must have the knowledge and experience to deploy and develop basic business logic. They must have at least 1 to 2 years of experience as a developer. They must also have experience on the Lightning Platform for at least 6 months. |
| Number of Questions | 60 questions (multiple-choice type) |
| Time Allowed | 110 minutes |
| Passing Score | 65% |
| Salesforce Certification Cost | |
| Registration Fee | $200 plus tax |
| Retake Fee | $100 plus tax |
The exam also determines whether the candidates have the skills to apply the following:
| Feature | Percentage |
| Salesforce Fundamentals | 10% |
| Data Modeling and Management | 12% |
| Logic and Process Automation | 46% |
| User Interface | 10% |
| Testing | 12% |
| Debug and Deployment Tools | 10% |
Salesforce Platform Developer II Certification
| Salesforce Platform Developer II | |
| Description | Candidates must know how to show their skills in advanced programmatic capabilities and data modeling. They must also have at least 2 to 4 years of experience as a developer and at least 1 year of experience on the Lightning Platform. |
| Number of Questions | 60 questions (multiple-choice type) |
| Time Allowed | 120 minutes |
| Passing Score | 70% |
| Salesforce Certification Cost | |
| Registration Fee | $200 plus tax |
| Retake Fee | $100 plus tax |
The exam also determines whether the candidates have the skills to apply the following:
| Feature | Percentage |
| Salesforce Fundamentals | 8% |
| Data Modeling and Management | 5% |
| Logic and Process Automation | 20% |
| User Interface | 20% |
| Performance | 15% |
| Integration | 14% |
| Testing | 13% |
| Debug and Deployment Tools | 5% |
When using Lightning Experience, Salesforce has specifically suggested Octane scores. The minimum criteria is an Octane score Salesforce of 20,000 or above, with a score of 30,000 or higher being preferred.
The typical yearly compensation for a Salesforce Customer Success Manager salary is $61,250, which comprises a base salary of $57,000 and a bonus of $4,250.
The average income for a Business Development Representative Salesforce is $58,947. The salary range for a Salesforce Business Development Representative at Salesforce is $55,993 to $63,957. This estimate is based on 17 Salesforce Business Development Associate salary report(s) provided by employees or estimated based on statistical methods. A Business Development Associate at Salesforce can expect to receive an average total Salesforce pay of $58,947 after bonuses and other perks.
The average annual Salesforce recruiter salary is $95,000. Salesforce recruiter salaries can range from $44,388 to $165,702 per year.
The average Salesforce Sales salary is $66,237. Salesforce Sales Representative salaries range from $32,128 to $210,629 per year. This estimate is based on 55 salary reports submitted by Salesforce Sales Representative employees or approximated using statistical methods. A Sales Representative at Salesforce can expect to earn an average total pay of $79,806 after bonuses and other perks.
| Salesforce Manager Salary | Annual Salary | Monthly Pay |
| Top Earners | $150,000 | $12,500 |
| 75th Percentile | $145,500 | $12,125 |
| Average | $131,185 | $10,932 |
| 25th Percentile | $119,500 | $9,958 |
The average annual income for a Salesforce Account Executive salary is $79,928. The overall compensation for an Account Executive in the United States is $34,669 less than the national average. Salesforce Account Executive salaries can range from $76,667 to $83,188 per year.
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