Explanation:
One of the earliest and most fundamental kinds of mass communication is print media. It comprises periodicals like newspapers, magazines, and weeklies as well as other printed publications. In order to fully grasp mass communication, one must have a basic comprehension of print media.
Explanation:
Buyer-readiness stages are the psychological phases that a buyer goes through before acquiring any good or service. There are numerous models that can be used to characterize these phases or stages.
Explanation:
Personal communication channels are direct and aimed toward specific audiences. Two or more people are connected through personal communication channels when they speak to one another face-to-face, person-to-person, over the phone, via email, or by fax.
Explanation:
One of the best methods for integrated marketing communication is personal selling. When a marketer or sales representative sells goods or services to customers, this is known as personal selling. Personal selling significantly improves the interaction between the business and its customers.
Explanation:
As part of a digital marketing campaign, display media, also known as display advertising, is a configuration of online advertising in which a banner or advertisement comprised of text, images, audio, or even video is displayed on a targeted web page.
Explanation:
The abbreviation AIDA stands for attention, interest, desire, and action, which are the four cornerstones of marketing.
Explanation:
To promote businesses and ensure that a comparable message reaches a larger audience, integrated marketing communication tools integrate several marketing techniques like advertising, web marketing, public relations activities, direct marketing, and sales campaigns.
