Integrated Marketing Communication Question and Answers

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Magazines, direct mail, and newspapers are seen as _________ when it comes to non-personal communication channels.

Correct! Wrong!

Explanation:
One of the earliest and most fundamental kinds of mass communication is print media. It comprises periodicals like newspapers, magazines, and weeklies as well as other printed publications. In order to fully grasp mass communication, one must have a basic comprehension of print media.

The series of steps that customers take to purchase a market offer are categorized as __________.

Correct! Wrong!

Explanation:
Buyer-readiness stages are the psychological phases that a buyer goes through before acquiring any good or service. There are numerous models that can be used to characterize these phases or stages.

Buzz marketing and word-of-mouth advertising are under the category of __________.

Correct! Wrong!

Explanation:
Personal communication channels are direct and aimed toward specific audiences. Two or more people are connected through personal communication channels when they speak to one another face-to-face, person-to-person, over the phone, via email, or by fax.

The oral presentation of a product to a prospective customer with the goal of making a sale is known as ___________.

Correct! Wrong!

Explanation:
One of the best methods for integrated marketing communication is personal selling. When a marketer or sales representative sells goods or services to customers, this is known as personal selling. Personal selling significantly improves the interaction between the business and its customers.

Billboards and posters are seen as _________ when it comes to non-personal communication methods.

Correct! Wrong!

Explanation:
As part of a digital marketing campaign, display media, also known as display advertising, is a configuration of online advertising in which a banner or advertisement comprised of text, images, audio, or even video is displayed on a targeted web page.

Design of the message framework AIDA is an acronym for ________.

Correct! Wrong!

Explanation:
The abbreviation AIDA stands for attention, interest, desire, and action, which are the four cornerstones of marketing.

Media and messages in the communication process are viewed as ___________.

Correct! Wrong!

Explanation:
To promote businesses and ensure that a comparable message reaches a larger audience, integrated marketing communication tools integrate several marketing techniques like advertising, web marketing, public relations activities, direct marketing, and sales campaigns.

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