Integrated Marketing Basic Question and Answers
A business can use the CRM process, which consists of five steps, to assist in guiding customers along the customer journey from awareness to advocacy. Building long-lasting relationships that go beyond a single transaction is the goal of the CRM process. The three main participants in the CRM process implementation are marketing, sales, and customer services, just like in the customer life cycle.
CRM analytics comprises:
Apps that evaluate customer data produced by operational CRM applications are referred to as analytical CRM and they provide information for enhancing business performance.
What constitutes a CRM program's foundations?
Sales automation, also known as sales force automation (SFA), refers to the use of workflows and sales automation tools to streamline the sales management process for all parties. Sales automation is intended to streamline the sales process and lessen the number of manual, repetitive operations that sales representatives must perform.
Which of the following must be true for CRM to succeed?
To successfully implement a CRM initiative and obtain the most value for your money, businesses must establish a customer-centric emphasis throughout the whole organization. In essence, businesses must prioritize improving the customer experience at all consumer touch points in addition to decreasing costs and increasing efficiency.
One of the components of the Peppers and Rogers CRM model is ___________.
In order to create strategies that satisfy business objectives and consumer expectations and build great customer relationships, this separation is helpful. Value-based differentiation makes it easier to spot devoted consumers who deserve special attention.
The use of _______ to develop a seamless customer experience is part of a CRM vision.
A CRM vision acts as the overarching direction that gives the organization's objectives, aspirations, and many of the techniques it intends to employ a focusing point.
An seamless client experience includes:
A trip for a consumer that is error-, delay-, or setback-free is described as seamless. To put it another way, this type of client experience is effective, streamlined, and pleasurable. Additionally, it must to be uniform across all platforms.