Google Analytics IQ Exam Answers 1

Question 1

By default, which of these is NOT considered a “source” in Google Analytics?

Accepted Answer

Email

Answer

By default, 'Email' is NOT considered a 'source' in Google Analytics. While email campaigns can drive traffic, they are typically categorized under 'medium' (e.g., 'email') and their specific source would be defined by UTM parameters (e.g., 'newsletter'). Default sources include 'google' (for organic search), '(direct)' (for direct traffic), and specific domains (for referral traffic).

Question 2

What are the four scope levels available for dimensions and metrics in Google Analytics?

Accepted Answer

Hit-level, session-level, product-level, or user-level scope

Answer

The four scope levels available for dimensions and metrics in Google Analytics are Hit-level, Session-level, Product-level, and User-level scope. Scope determines which interactions or data points a dimension or metric applies to. For example, a 'Page Title' is hit-level, 'Sessions' is session-level, 'Product SKU' is product-level, and 'User ID' is user-level.

Question 3

By default, when does an Analytics session expire?

Accepted Answer

When a user is inactive on your website for more than 30 minutes

Answer

By default, an Analytics session expires when a user is inactive on your website for more than 30 minutes. A session also expires at midnight, when a user arrives via a different campaign source, or if they close their browser. This 30-minute inactivity window is a standard setting that can be adjusted in your property settings.

Question 4

What is a “metric” in Google Analytics?

Accepted Answer

The numbers in a data set often paired with dimensions.

Answer

In Google Analytics, a 'metric' is a quantitative measurement or value in a data set, often paired with dimensions. Metrics are the numbers you analyze, such as 'Sessions,' 'Pageviews,' 'Bounce Rate,' or 'Revenue.' They provide the numerical data to understand the performance of your website and user behavior.

Question 5

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Accepted Answer

Filter 1: include Brazil or Argentina

Answer

To include only users from Brazil or Argentina, you would apply a single filter: Filter 1: include Brazil or Argentina. Google Analytics filters can use 'OR' logic within a single filter, allowing you to specify multiple conditions that, if met, will include the data. Applying separate 'include' filters sequentially would not achieve the desired result, as each subsequent filter would operate on the data already processed by the previous one.

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Google Analytics IQ Exam Answers 1