Google Analytics IQ Exam Answers
Which of the following statements about segments is incorrect?
Which of these user characteristics CANNOT be used to create a Custom Segment?
By default, when will Google Analytics NOT be able to identify sessions from the same user?
You can only apply a Custom Dimension to data that was collected after you created the dimension.
What four types of Goals are available in Google Analytics?
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
The term “Non-interaction” applies to the final, and optional, boolean parameter that can be passed to the method that sends the Event hit. This parameter allows you to determine how you want bounce rate defined for pages on your site that also include event tracking. For example, suppose you have a home page with a video embedded on it. It’s quite natural that you will want to know the bounce rate for your home page, but how do you want to define that? Do you consider visitor interaction with the home page video an important engagement signal? If so, you would want interaction with the video to be included in the bounce rate calculation, so that sessions including only your home page with clicks on the video are not calculated as bounces.
What is a “metric” in Google Analytics?
Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
Which of these would prevent data from appearing in a Custom Report?
By default, when does an Analytics session expire?
Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.
Which of these could NOT be tracked using Goals in Google Analytics?
The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. This is not just a number but a complete metrics. That’s why it could not be tracked in Goal.
Which of these can you NOT share using The Solutions Gallery?
You can share Dashboards, Custom Reports, Segments, Goals, and Custom Attribution Models in the Solutions Gallery. Only configuration data is shared through the Solutions Gallery. When you create and share an asset, your personal information and Analytics data stays private in your account. And when you import an asset from the Solutions Gallery, only the template is imported into your account.
Segments are applied before sampling in reports.
Analytics applies segments after it samples the property-level data, and after it applies filters, which can also reduce the number of sessions included in a sample.
Which data table display compares report metrics to the website average?
Comparison displays a bar chart plotting the performance of the selected metrics relative to the site average.
Which report shows a visual representation of user interactions on your website?
The Behavior Flow report visualizes the path users traveled from one page or Event to the next. This report can help you discover what content keeps users engaged with your site.
By default, which of these is NOT considered a “source” in Google Analytics?
By default, which of these are NOT Remarketing audiences that you can define?
If you want to track users and sessions across multiple domains, what must you set up?
When you set up cross domain tracking, you can collect data from multiple websites into a single account property. This lets you see data from different sites in the same reporting view.
Which report shows the percentage of traffic that has visited your site before?
Google Analytics filters are applied in the order in which they are set in your view.
By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter is applied after them.
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
What are the four scope levels available for dimensions and metrics in Google Analytics?
Scope determines which hits will be associated with a particular custom dimension value. There are four levels of scope: product, hit, session, and user:
Which of these can be imported to define a remarketing audience?
If a filter excludes data from a view, that data can never be recovered for that view.
Google recommend that you don’t delete or add filters to your original view. When you delete a view, that particular historical perspective of the data is gone. When you add filters to a view, the data you exclude is unavailable. To preserve all your original data and also control the specific perspectives of that data, create a copy of your original view or set up additional views and customize each one to meet your reporting goals.
Which campaign parameter is NOT standard in Google Analytics?
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