Google Analytics Certification Exam


Which are the four main part of the Google Analytics platform?

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The four components of the Analytics platform: collection, processing, configuration and reporting.

Setting up goals allow you to see _______.

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Goals are configured at the view level. Goals can be applied to specific pages or screens your users visit, how many pages/screens they view in a session, how long they stay on your site or app, and the events they trigger while they are there.

You have noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be more helpful in showing you whether a keyword is part of a conversion path?

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The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. By default, only interactions within the last 30 days are included in conversion paths, but you can adjust this time period from 1-90 days using the Lookback Window selector at the top of each report. Conversion path data include interactions with virtually all digital channels. These channels include, but are not limited to:

  • paid and organic search (on all search engines along with the specific keywords searched)
  • referral sites
  • affiliates
  • social networks
  • email newsletters
  • custom campaigns that you’ve created, including offline campaigns that send traffic to vanity URLs
  • Which campaign tracking variables are required in order to ensure accurate data shows for your campaign in the “All Traffic” report?

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    The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content.

    A visitor comes to your site but stop looking at pages and generating events. Which of the following will occur by default?

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    When a user, say Bob, arrives on your site, Analytics starts counting from that moment. If 30 minutes pass without any kind of interaction from Bob, the session ends.

    Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

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    We recommend that you don’t delete or add filters to your original view. When you delete a view, that particular historical perspective of the data is gone. When you add filters to a view, the data you exclude is unavailable.

    In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?

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    The length of a session and campaign depends on your site and business. Here are a few ideas to get you started thinking about session and campaign timeouts:

  • If your site automatically signs a user out after being inactive for a certain amount of time, set the session timeout to match that length of time.
  • Lengthen the session time if you have a lot of content and expect users to take a long time engaging with that content. Conversely, shorten the session time if the site has a small amount of content.
  • Set the campaign timeout handling to the same amount of time the campaign is going to run or expected to be relevant. Clicks to a social media micro-campaign might not be relevant for more than a few days after launch.
  • Campaign timeout cannot be greater than 2 years. Sessions cannot be less than 1 minute or greater than 4 hours.

    You want to see the percentage of session in which a specific button was clicked. Which of the following would be most useful?

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    Which of the following would be valid segment to consider using to analyze traffic pattern in your data?

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    You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

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    You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

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    Real-Time allows you to monitor activity as it happens on your site or app. The reports are updated continuously and each hit is reported seconds after it occurs. For example, you can see how many people are on your site right now, which pages or events they’re interacting with, and which goal conversions have occurred.

    Which of the following metrics shows the number of times your ads were displayed?

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    How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

    You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to

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    Data Import lets you join the data generated by your offline business systems with the online data collected by Google Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs. For example, as a web publisher, you could join hits collected by Google Analytics with data dimensions exported from your CMS and CRM systems to analyze the relative contributions of authors to your site.

    What is the purpose of the URL Builder?

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    The URL builder helps you add parameters to URLs you use in custom web-based or email ad campaigns. A custom campaign is any ad campaign not using the AdWords auto-tagging feature.

    Specifying a goal value allows Google Analytics to calculate _________________.

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    Assigning a Goal value is optional, we recommend you do so to help monetize and evaluate your conversions. Note that Google Analytics also uses the Goal value data to calculate other metrics like ROAS (Return on Ad Spend). If using a dollar amount as a Goal value doesn’t seem applicable to your site or app, just use a consistent numeric scale to weight and compare your conversions. For example, give low-value Goals a “1” and high-value Goals a “10.”

    Your Multi-Channel Funnel reports have no data. What is the most likely reason?

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    Google Analytics compiles conversion path data for any Goal or Ecommerce transaction you define. It means, If you have not defined goal in Google analytics, you won’t be able to see anything in report.

    You should add Analytics tracking code to your site_______________________.

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    This is about creating a measurement plan. The measurement planning cycle consists of the following:

  • Define your measurement plan.
  • 1. Document your business objectives.

    2. Identify the strategies and tactics to support the objectives.

    3. Choose the metrics that will be the key performance indicators.

    4. Decide how you’ll need to segment your data.

    5. Choose what your targets will be for your key performance indicators.

  • Implement your plan.
  • The next step is to have the web development team, or the mobile team, actually implement the tracking recommendations that you’ve made. In this phase you actually add Google Analytics code in your website or App.

    Your web property is “”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select

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    This matches identical characters starting from the beginning of the string up to and including the last character in the string you specify. Use this option when your page URLs are generally unvarying but when they include additional parameters at the end that you want to exclude. If your website has dynamically generated content, use a Begins with match filter and leave out the unique values.

    What is the first step of analytics planning?

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    You go through a series of five steps in order to define your measurement plan.

    1. First, document your business objectives.

    2. Second, identify the strategies and tactics to support the objectives.

    3. Third, choose the metrics that will be the key performance indicators.

    4. Fourth, decide how you’ll need to segment your data.

    5. Finally, choose what your targets will be for your key performance indicators.

    Which of the following are dimensions?

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    Dimensions describe characteristics of your users, their sessions and actions. The dimension City describes a characteristic of sessions and indicates the city, for example, “Paris” or “New York”, from which each session originated. The dimension Page describes a characteristic of page view actions and indicates the URL of each page that was viewed.

    Which of the following could be measured by defining a goal in Google Analytics?

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    Goals fall into one of 5 types, listed in the table below: Goal Type Description Example Destination A specific location loads Thank you for registering! web page or app screen Duration Sessions that lasts a specific amount of time or longer 10 minutes or longer spent on a support site Pages/Screens per session A user views a specific number of pages or screens 5 pages or screens have been loaded Event An action defined as an Event is triggered Social recommendation, video play, ad click

    The URL for the homepage of your site is You would like this particular page to appear as “/home” in your pages report. How can this be achieved?

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    Google Analytics can recognize returning users

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    True or false: The order in which filters appear in your view settings matters.

    Correct! Wrong!

    Filter order matters. Because the output from one filter becomes the input for the next filter.

    For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions.

    Correct! Wrong!

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