Google Analytics Individual Qualification Exam

This is a timed quiz. You will be given 60 seconds per question. Are you ready?

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Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

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The next step is to have the web development team, or the mobile team, actually implement the tracking recommendations that you’ve made. Some website technologies will require additional planning, such as:

  • Query string parameters
  • Server redirects
  • Flash and AJAX events
  • Multiple domains and subdomains
  • Responsive web design
  • Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

    Correct! Wrong!

    The First Interaction model attributes 100% of the conversion value to the first channel with which the customer interacted. When it’s useful: This model is appropriate if you run ads or campaigns to create initial awareness. For example, if your brand is not well known, you may place a premium on the keywords or channels that first exposed customers to the brand.

    You can adjust the report sample size in Google Analytics by

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    Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

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    A property is a website, mobile application, or device (e.g. a kiosk or point-of-sale device.) An account can contain one or more properties. Within an Analytics account, you add the properties from which you want to collect data. When you add a property to an account, Analytics generates the tracking code that you use to collect data from that property. The tracking code contains a unique ID that identifies the data from that property, and makes it easily identifiable in your reports. Analytics also creates one unfiltered view for each property you add.

    Which of the following would you use to set up a custom alert?

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    Intelligence monitors your website’s traffic to detect significant statistical variations, and generates alerts when those variations occur.

    Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?

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    With Real-Time, you can immediately and continuously monitor the effects that new campaigns and site changes have on your traffic. Here are a few of the ways you might use Real-Time:

  • monitor whether new and changed content on your site is being viewed
  • understand usage of your mobile app through event tracking
  • see whether a one-day promotion is driving traffic to your site or app, and which pages these users are viewing
  • monitor the immediate effects on traffic from a blog/social network post or tweet
  • verify that the tracking code is working on your site or app
  • monitor goal completions as you test changes to your site
  • Using filters, you can _____.

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    Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text string

    Which of the following should you NOT collect with the Google Analytics commerce JavaScript?

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    Credit card number is very sensitive information which should never be collected or try to collect with any script. It may land you in trouble and you may face legal proceedings.

    Which of the following questions can be answered using the goal flow report?

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    The Goal Flow report shows the path your traffic traveled through a funnel towards a Goal conversion. This report can help you see if users are navigating your content as expected, or if there are problems, such as high drop-off rates or unexpected loops.

    Adding filters to a view in Google Analytics allows you to

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    Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings.

    Which of the following are examples of sources?

    Please select 2 correct answers

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    Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

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    Which of the following are measures of traffic volume?

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    Which of the following is a session level interaction?

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    A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and ecommerce transactions.

    Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

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    The Time Lag report counts the number of days from the first user interaction (e.g., impression, click, direct session) to conversion. Some Analytics users like to compare this report with the Ecommerce > Time to Purchase report, which counts the number of days from the first campaign referral to conversion. Given the different starting points for the two timelines, the reports do not matc

    Which of the following are possible uses of views within a single Google Analytics account?

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    You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?

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    Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events. An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.

  • Category
  • Action
  • Label (optional, but recommended)
  • Value (optional)
  • For example, you might set up a video “play” button on your site so that it sends an Event hit with the following values:
  • Category: “Videos”
  • Action: “Play”
  • Label: “Baby’s First Birthday”
  • Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

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    Which of the following is a valid tagged custom campaign

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    Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

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    The Last Non-Direct Click model ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through from before buying or converting. Analytics uses this model by default when attributing conversion value in non-Multi-Channel Funnels reports. When it’s useful: Because the Last Non-Direct Click model is the default model used for non-Multi-Channel Funnels reports, it provides a useful benchmark to compare with results from other models. In addition, if you consider direct traffic to be from customers who have already been won through a different channel, then you may wish to filter out direct traffic and focus on the last marketing activity before conversion.

    Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

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    By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private. The following channel labels are defined as part of the MCF Channel Grouping and are the labels used by default in your reports. The channel definitions are not case sensitive.

    Which of the following are tracked by Site Speed reports?

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    The Site Speed reports measure three aspects of latency:

  • Page-load time for a sample of pageviews on your site. You can view the data across different dimensions to see how quickly your pages loaded from a variety of perspectives (e.g., in different browsers, in different countries). Data is available in the Page Timings report.
  • Execution speed or load time of any discrete hit, event, or user interaction that you want to track (e.g., how quickly images load, response time to button clicks). Data is available in the User Timings report.
  • How quickly the browser parses the document and makes it available for user interaction. No additional configuration is required to see this data. Data is available in the Page Timings report, on the DOM Timings subtabs.
  • Which of the following are advantages of implementing Google Tag Manager?

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    Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

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    Google Analytics can collect behavioral data from which systems?

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