Google Analytics Individual Qualification Test

Which dimension is not included in the Adwords reporting section of Google Analytics?

Invalid click

Destination URL

Bid adjustment

Keyword

TrueView Video ad

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

be able to generate your own unique IDs

create a new Analytics account for User ID reporting

use Google Tag Manager for your Analytics tracking

all of the above

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

pageviews

conversion rate

bounce rate

session duration

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

First Interaction (Click) Conversions

none of these metrics

Assisted Conversion Value

Conversion Rate

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?

Campaign medium

Device category

Location

Interest category

What is the main purpose of the Mutli-Channel funnel report?

To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site

To show which goals are bringing in the most revenue

To analyze the funnel steps for multiple goals

To see which channels resulted in the highest number of pageviews

You define a Destination URL goal by

adding the conversion ID to the tracking code on the goal page

editing the view Goals and specifying the request URL of the conversion page

adding the ecommerce code to the goal page

creating a new dashboard to report only on the goal page

What does the Time Lag report indicate?

Lag on the load time of the site

Time lag between the original session and a goal completion

Time lag between page views in the goal funnel

Time lag between goal completions

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

Real Time reporting

View filters

Segmentation

Multi-channel funnels

Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business.

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

5

1

2

0

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Interest Categories

Demographic reporting

Remarketing

B and C only

A, B, and C

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

There is unidentified referral traffic that is likely bot traffic

New pages or subdomains have been recently indexed in organic search

The tracking code has been altered and is reporting incorrectly

There is a new referral source that is directing a lot of new traffic to the site

All of the above

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

The visitor’s session expires after 5 minutes of inactivity

The visitor’s session expires after 30 minutes of inactivity

Google Analytics does not keep track of sessions by default

The visitor’s session expires once the visitor has exited your site

Which Analytics API allows you to access your Google Analytics account configuration data?

Management API

You cannot access this data with an API

Core Reporting API

Embed API

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search

Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile

Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic

Why would it be useful to assign a value to your goal in Google Analytics?

Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.

Assigning a goal value allows you to track revenue from your conversions.

Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

The User ID feature is commonly used with which of the following website layouts?

Users can navigate between your website and multiple subdomains within one session

Users can create an account on your website and log in on all types of devices

Users must navigate to a 3rd party shopping cart domain to complete a purchase

You have content that displays on another domain through an iFrame

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

You must enable “Smart Goals” in your property settings.

The selected Google Analytics account must have at least 500 sessions over the past 30 days.

The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .

You must modify your tracking code to support Smart Goals data collection.

True or False: Once a view is deleted it cannot be restored.

False: You have 35 days to restore a view after it is deleted.

True: Deleted views cannot be restored at any time.

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

Advanced Segments

Report filters

View filters

Custom Dimensions

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

Sessions (metric) / city (dimension)

All of the above are valid dimension / metric combination

Session (metric) + Page (dimension)

Bounce rate (metric) / Event Action (dimension)

Which of the following is an advantage of implementing Google Tag Manager?

You can add AdWords tags to your site without editing site code.

You can add non-Google tags to your site without editing site code.

You can change configuration values in your mobile app without rebuilding a new binary.

You can add Google Analytics tags to your site without editing site code.

All of these answers are correct.

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

The navigation between the second and third steps of the purchase process could be improved

You should consider directing traffic through a different entrance point of your goal

You are possibly targeting the wrong audience who is not as interested in your product

all of the above

Which of the following is a benefit of using segments in your data analysis?

A,B, and C only

A,B,C & D

You can compare behavior metrics for groups of users like Converters vs non Converters.

You can analyze your users and/or their sessions according to single or multi-session conditions.

You can isolate and analyze specific conversion paths using conversion segments.

You can permanently modify the data in your view, for example excluding internal or bot traffic.

True or False: When a new view is created, it will show the historical data from the first view you created for the property.

False: Views will report data from the day they are created.

True: Any new view will include all historical website data.