Google Analytics Individual Qualification Test



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What is the main purpose of the Mutli-Channel funnel report?

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You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

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Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

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When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

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You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

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The User ID feature is commonly used with which of the following website layouts?

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True or False: When a new view is created, it will show the historical data from the first view you created for the property.

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Why would it be useful to assign a value to your goal in Google Analytics?

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How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

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The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

Please select 2 correct answers

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The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?

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What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

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Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business.

Which of the following is a benefit of using segments in your data analysis?

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You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

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What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

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Which of the following is an advantage of implementing Google Tag Manager?

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Which Analytics API allows you to access your Google Analytics account configuration data?

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What does the Time Lag report indicate?

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Which dimension is not included in the Adwords reporting section of Google Analytics?

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A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

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You define a Destination URL goal by

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In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

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Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

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Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

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True or False: Once a view is deleted it cannot be restored.

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