Google Analytics IQ Sample Questions
Which of these is NOT possible when you link your AdWords account to Google Analytics?
Linking your AdWords account to your Analytics property lets you see the full customer cycle, from how they interact with your marketing (e.g., seeing ad impressions, clicking ads) to how they finally complete the goals you’ve set for them on your site (e.g., making purchases, consuming content).
How would you reduce the time it takes to compile reports in Google Analytics?
At the top of the report, below the date range selector, select Faster response, less precision or Slower response, greater precision. Your data automatically refreshes using the new setting. Your preference is saved across all of your reports, but resets after you close Analytics.
You cannot change the default session timeout duration in Google Analytics.
A session is a group of interactions that take place on your website within a given time frame. By default, a session lasts until there’s 30 minutes of inactivity, but you can adjust this length so a session lasts a few seconds or several hours. A session can be as short as a few seconds or as long as several hours. A single user can open multiple sessions.
What URL tag does AdWords add to the destination URL using autotagging?
If you don’t see the gclid parameter appended to your URLs after the page is fully loaded, then it’s likely that your website isn’t configured to handle query parameters in a way that lets auto-tagging work.
What is the “Bounce Rate” in Google Analytics?
A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.