Google Analytics IQ Sample Questions

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Assigning a value to a Google Analytics Goal allows you to do which of the following?

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Assigning a monetary value to a goal gives you a way to compare conversions and measure changes and improvements to your site or app. All goal types except Smart Goals let you assign a value during the setup process. There are special considerations when setting up an Event goal or a goal that involves Ecommerce Tracking.

Which of these channels is NOT included in the default Channels report?

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The default system channel definitions reflect Analytics’ current view of what constitutes each channel in the Default Channel Grouping. Default channels are Direct, Organic Search, Social, Email, Affiliates, Referral, Paid Search, Other Advertising and Display.

Which report demonstrates how well specific parts of your website performed?

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How would you reduce the time it takes to compile reports in Google Analytics?

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At the top of the report, below the date range selector, select Faster response, less precision or Slower response, greater precision. Your data automatically refreshes using the new setting. Your preference is saved across all of your reports, but resets after you close Analytics.

Which kinds of hits does Google Analytics track?

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An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits. Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity. Each interaction is packaged into a hit and sent to Google’s servers.

What is the “Bounce Rate” in Google Analytics?

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A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

Which report would you use to determine where users start or exit the conversion funnel?

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You can use this report to see alternative entrance points for your goal. Move the Connections slider to the right to expose more pathways, and you can see things like how much direct traffic there was to your goal (bypassing the funnel steps), and whether organic search was taking users to promotional content or straight to your goal.

Which report shows which pages on your site get the most traffic and highest engagement?

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Which report helps you determine the percent of your site traffic that has visited previously?

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What is a “dimension” in Google Analytics?

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Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

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you can implement Dynamic Remarketing by using the preconfigured All Users list, creating more narrowly targeted lists lets you focus your ad content and budget where it will have the most impact. For example, users who have already added items to their shopping carts might need just a reminder or incentive to complete their transactions, while users who have only viewed the products may need more convincing about the overall value of the products. By following the same procedure you use to create Remarketing Audiences, you can build segment-based Dynamic Remarketing Audiences using your new dimensions.

What would you set up to collect how many comments users posted to a webpage on your site?

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custom metrics can produce more flexible and more readable custom reports and as such are a convenient way to track your most important metrics.

Which type of Custom Report shows a static sortable table with rows of data?

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  • Explorer: The standard Analytics report. Includes a line graph and a data table that includes dynamic elements like a search/sort option and secondary dimensions.
  • Flat Table: A static, sortable table that displays data in rows.
  • Map Overlay: A map of the world. Different regions and countries display in darker colors to indicate traffic and engagement volume.
  • Which report indicates the last page users viewed before leaving your website?

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    The “Exit Pages” report under “Site Content” shows the pages where users left your site. Because you don’t want users exiting from important pages like a shopping cart checkout, it’s a good idea to periodically review this report to minimize unwanted exits.

    To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

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    The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to send data to Analytics from a kiosk, a point of sale system, or anything that is not a website or mobile app

    By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

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    Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, and newsletter9-2014/email.

    Which of these is NOT possible when you link your AdWords account to Google Analytics?

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    Linking your AdWords account to your Analytics property lets you see the full customer cycle, from how they interact with your marketing (e.g., seeing ad impressions, clicking ads) to how they finally complete the goals you’ve set for them on your site (e.g., making purchases, consuming content).

    Sharing a Custom Report will share the data in that report.

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    When you share a Custom Report, only the configuration information is shared. Your data remains private.

    Where in the HTML of your webpage should you place your Analytics tracking code?

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    You just need to paste the entire snippet into the HTML on your web pages, just before the closing tag.

    You cannot change the default session timeout duration in Google Analytics.

    Correct! Wrong!

    A session is a group of interactions that take place on your website within a given time frame. By default, a session lasts until there’s 30 minutes of inactivity, but you can adjust this length so a session lasts a few seconds or several hours. A session can be as short as a few seconds or as long as several hours. A single user can open multiple sessions.

    Views can include website data from before the view was created.

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    A reporting view is the level in an Analytics account where you can access reports and analysis tools. Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to an Analytics property automatically appears in all views associated with that property.

    What type of data does Google Analytics prohibit you from collecting?

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    The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.

    Which of these CANNOT be collected by the default Analytics tracking code?

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    What URL tag does AdWords add to the destination URL using autotagging?

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    If you don’t see the gclid parameter appended to your URLs after the page is fully loaded, then it’s likely that your website isn’t configured to handle query parameters in a way that lets auto-tagging work.

    What four parameters can you include with an event hit for reporting?

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    Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.

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