Google Analytics IQ Sample Questions
What type of data does Google Analytics prohibit you from collecting?
The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.
Which of these CANNOT be collected by the default Analytics tracking code?
Which report indicates the last page users viewed before leaving your website?
The “Exit Pages” report under “Site Content” shows the pages where users left your site. Because you don’t want users exiting from important pages like a shopping cart checkout, it’s a good idea to periodically review this report to minimize unwanted exits.
What would you set up to collect how many comments users posted to a webpage on your site?
custom metrics can produce more flexible and more readable custom reports and as such are a convenient way to track your most important metrics.
You cannot change the default session timeout duration in Google Analytics.
A session is a group of interactions that take place on your website within a given time frame. By default, a session lasts until there’s 30 minutes of inactivity, but you can adjust this length so a session lasts a few seconds or several hours. A session can be as short as a few seconds or as long as several hours. A single user can open multiple sessions.
Which report demonstrates how well specific parts of your website performed?
Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
you can implement Dynamic Remarketing by using the preconfigured All Users list, creating more narrowly targeted lists lets you focus your ad content and budget where it will have the most impact. For example, users who have already added items to their shopping carts might need just a reminder or incentive to complete their transactions, while users who have only viewed the products may need more convincing about the overall value of the products. By following the same procedure you use to create Remarketing Audiences, you can build segment-based Dynamic Remarketing Audiences using your new dimensions.
Which report would you use to determine where users start or exit the conversion funnel?
You can use this report to see alternative entrance points for your goal. Move the Connections slider to the right to expose more pathways, and you can see things like how much direct traffic there was to your goal (bypassing the funnel steps), and whether organic search was taking users to promotional content or straight to your goal.
How would you reduce the time it takes to compile reports in Google Analytics?
At the top of the report, below the date range selector, select Faster response, less precision or Slower response, greater precision. Your data automatically refreshes using the new setting. Your preference is saved across all of your reports, but resets after you close Analytics.
To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?
The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to send data to Analytics from a kiosk, a point of sale system, or anything that is not a website or mobile app