Google Analytics IQ Sample Questions
What type of data does Google Analytics prohibit you from collecting?
The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.
Which report indicates the last page users viewed before leaving your website?
The “Exit Pages” report under “Site Content” shows the pages where users left your site. Because you don’t want users exiting from important pages like a shopping cart checkout, it’s a good idea to periodically review this report to minimize unwanted exits.
Which report shows which pages on your site get the most traffic and highest engagement?
What is a “dimension” in Google Analytics?
Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.
What is the “Bounce Rate” in Google Analytics?
A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Which of these channels is NOT included in the default Channels report?
The default system channel definitions reflect Analytics’ current view of what constitutes each channel in the Default Channel Grouping. Default channels are Direct, Organic Search, Social, Email, Affiliates, Referral, Paid Search, Other Advertising and Display.
Which of these CANNOT be collected by the default Analytics tracking code?
What URL tag does AdWords add to the destination URL using autotagging?
If you don’t see the gclid parameter appended to your URLs after the page is fully loaded, then it’s likely that your website isn’t configured to handle query parameters in a way that lets auto-tagging work.
How would you reduce the time it takes to compile reports in Google Analytics?
At the top of the report, below the date range selector, select Faster response, less precision or Slower response, greater precision. Your data automatically refreshes using the new setting. Your preference is saved across all of your reports, but resets after you close Analytics.
Which report helps you determine the percent of your site traffic that has visited previously?
Which report demonstrates how well specific parts of your website performed?
What four parameters can you include with an event hit for reporting?
Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.
Which of these is NOT possible when you link your AdWords account to Google Analytics?
Linking your AdWords account to your Analytics property lets you see the full customer cycle, from how they interact with your marketing (e.g., seeing ad impressions, clicking ads) to how they finally complete the goals you’ve set for them on your site (e.g., making purchases, consuming content).
What would you set up to collect how many comments users posted to a webpage on your site?
custom metrics can produce more flexible and more readable custom reports and as such are a convenient way to track your most important metrics.
Assigning a value to a Google Analytics Goal allows you to do which of the following?
Assigning a monetary value to a goal gives you a way to compare conversions and measure changes and improvements to your site or app. All goal types except Smart Goals let you assign a value during the setup process. There are special considerations when setting up an Event goal or a goal that involves Ecommerce Tracking.
By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?
Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, and newsletter9-2014/email.
You cannot change the default session timeout duration in Google Analytics.
A session is a group of interactions that take place on your website within a given time frame. By default, a session lasts until there’s 30 minutes of inactivity, but you can adjust this length so a session lasts a few seconds or several hours. A session can be as short as a few seconds or as long as several hours. A single user can open multiple sessions.