Google Analytics Certification Exam Sample Questions

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If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

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The term “Non-interaction” applies to the final, and optional, boolean parameter that can be passed to the method that sends the Event hit. This parameter allows you to determine how you want bounce rate defined for pages on your site that also include event tracking. For example, suppose you have a home page with a video embedded on it. It’s quite natural that you will want to know the bounce rate for your home page, but how do you want to define that? Do you consider visitor interaction with the home page video an important engagement signal? If so, you would want interaction with the video to be included in the bounce rate calculation, so that sessions including only your home page with clicks on the video are not calculated as bounces.

By default, when does an Analytics session expire?

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Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.

Which of these can be imported to define a remarketing audience?

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By default, which of these is NOT considered a “source” in Google Analytics?

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Email comes under “Medium”.

Where in the HTML of your webpage should you place your Analytics tracking code?

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You just need to paste the entire snippet into the HTML on your web pages, just before the closing tag.

Filters may be applied retroactively to any data that has been processed.

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You cannot change the default session timeout duration in Google Analytics.

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A session is a group of interactions that take place on your website within a given time frame. By default, a session lasts until there’s 30 minutes of inactivity, but you can adjust this length so a session lasts a few seconds or several hours. A session can be as short as a few seconds or as long as several hours. A single user can open multiple sessions.

You can only apply a Custom Dimension to data that was collected after you created the dimension.

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By default, when will Google Analytics NOT be able to identify sessions from the same user?

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If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

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Which report helps you determine the percent of your site traffic that has visited previously?

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Which campaign parameter is NOT standard in Google Analytics?

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Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

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Which of these channels is NOT included in the default Channels report?

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The default system channel definitions reflect Analytics’ current view of what constitutes each channel in the Default Channel Grouping. Default channels are Direct, Organic Search, Social, Email, Affiliates, Referral, Paid Search, Other Advertising and Display.

How would you reduce the time it takes to compile reports in Google Analytics?

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At the top of the report, below the date range selector, select Faster response, less precision or Slower response, greater precision. Your data automatically refreshes using the new setting. Your preference is saved across all of your reports, but resets after you close Analytics.

What four parameters can you include with an event hit for reporting?

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Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.

  • Category
  • Action
  • Label (optional, but recommended)
  • Value (optional)
  • Which report indicates the last page users viewed before leaving your website?

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    The “Exit Pages” report under “Site Content” shows the pages where users left your site. Because you don’t want users exiting from important pages like a shopping cart checkout, it’s a good idea to periodically review this report to minimize unwanted exits.

    What type of data does Google Analytics prohibit you from collecting?

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    The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.

    Which report demonstrates how well specific parts of your website performed?

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    Which of these could NOT be tracked using Goals in Google Analytics?

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    The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. This is not just a number but a complete metrics. That’s why it could not be tracked in Goal.

    Which report shows the percentage of traffic that has visited your site before?

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    What is a “metric” in Google Analytics?

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    Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.

    Which data table display compares report metrics to the website average?

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    Comparison displays a bar chart plotting the performance of the selected metrics relative to the site average.

    Which of these user characteristics CANNOT be used to create a Custom Segment?

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    If a filter excludes data from a view, that data can never be recovered for that view.

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    Google recommend that you don’t delete or add filters to your original view. When you delete a view, that particular historical perspective of the data is gone. When you add filters to a view, the data you exclude is unavailable. To preserve all your original data and also control the specific perspectives of that data, create a copy of your original view or set up additional views and customize each one to meet your reporting goals.

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