Google Analytics Individual Qualification Exam Sheet
The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can
You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
Metrics cannot be paired with dimensions of the same scope.
Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed. Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session. Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope.
Which user characteristic may NOT be used to change keyword bids in AdWords?:
It comes under the bid adjustment. Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.
Which of these does Google Analytics use to distinguish new and returning users?
Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?
Include Filters are applied with the reverse logic. When you apply an Include Filter, the hit is thrown away if the pattern does not match the data. If you apply multiple Include Filters, the hit must match every applied Include Filter in order to save the hit.
Which of the following would prevent destination goal conversions from being recorded?
True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
Which of the following is not a required parameter in the URL builder?
Which report would you use to determine the percent of your site traffic that has already been to your site before?
Which of these criteria CANNOT be used to create a Custom Segment?
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
What is the URL parameter that autotagging appends to an AdWords destination URL?
The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
Which report indicates the pages of your website where users first arrived?
Which reports show websites that send traffic to your pages?
Which of these is NOT a benefit of Remarketing in Google Analytics?
A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert. You create remarketing audiences based on user behavior on your site or app, and then use those audiences as the basis for remarketing campaigns.
You can combine a metric X with a dimension Y in Google Analytics
Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope. For example, Sessions is a session-based metric so it can only be used with session-level dimensions like Source or City. It would not be logical to combine Sessions with a hit-level dimension like Page.
Which of the following metrics would most strongly suggest a poorly performing landing page?
Once you have deleted a view, you have a limited number of days to restore that view.
A view is permanently deleted 35 days after being moved to the Trash Can. Once deleted, the view is gone, and we are not be able to retrieve any historical data or reinstate the reports. This includes any setting and configuration preferences, like Goals and user permissions, but does not include data saved at the property or account level.
Filters let you include, exclude, or modify the data you collect in a view.
Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings.
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
By default, Google Analytics can only collect behavioral data from web-connected systems.
Google Analytics helps you capture and understand user behavior in most kinds of applications, including mobile apps (iOS and Android), web and SaaS applications, and IOT (internet of things) devices.
Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
Which of the following is a hit type tracked by Google Analytics?
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