The four components of the Analytics platform: collection, processing, configuration and reporting.
Goals are configured at the view level. Goals can be applied to specific pages or screens your users visit, how many pages/screens they view in a session, how long they stay on your site or app, and the events they trigger while they are there.
The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. By default, only interactions within the last 30 days are included in conversion paths, but you can adjust this time period from 1-90 days using the Lookback Window selector at the top of each report. Conversion path data include interactions with virtually all digital channels. These channels include, but are not limited to:
The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content.
When a user, say Bob, arrives on your site, Analytics starts counting from that moment. If 30 minutes pass without any kind of interaction from Bob, the session ends.
We recommend that you don’t delete or add filters to your original view. When you delete a view, that particular historical perspective of the data is gone. When you add filters to a view, the data you exclude is unavailable.
The length of a session and campaign depends on your site and business. Here are a few ideas to get you started thinking about session and campaign timeouts:
Real-Time allows you to monitor activity as it happens on your site or app. The reports are updated continuously and each hit is reported seconds after it occurs. For example, you can see how many people are on your site right now, which pages or events they’re interacting with, and which goal conversions have occurred.
How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
Data Import lets you join the data generated by your offline business systems with the online data collected by Google Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs. For example, as a web publisher, you could join hits collected by Google Analytics with data dimensions exported from your CMS and CRM systems to analyze the relative contributions of authors to your site.
The URL builder helps you add parameters to URLs you use in custom web-based or email ad campaigns. A custom campaign is any ad campaign not using the AdWords auto-tagging feature.
Assigning a Goal value is optional, we recommend you do so to help monetize and evaluate your conversions. Note that Google Analytics also uses the Goal value data to calculate other metrics like ROAS (Return on Ad Spend). If using a dollar amount as a Goal value doesn’t seem applicable to your site or app, just use a consistent numeric scale to weight and compare your conversions. For example, give low-value Goals a “1” and high-value Goals a “10.”
Google Analytics compiles conversion path data for any Goal or Ecommerce transaction you define. It means, If you have not defined goal in Google analytics, you won’t be able to see anything in report.
This is about creating a measurement plan. The measurement planning cycle consists of the following:
1. Document your business objectives.
2. Identify the strategies and tactics to support the objectives.
3. Choose the metrics that will be the key performance indicators.
4. Decide how you’ll need to segment your data.
5. Choose what your targets will be for your key performance indicators.
This matches identical characters starting from the beginning of the string up to and including the last character in the string you specify. Use this option when your page URLs are generally unvarying but when they include additional parameters at the end that you want to exclude. If your website has dynamically generated content, use a Begins with match filter and leave out the unique values.
You go through a series of five steps in order to define your measurement plan.
1. First, document your business objectives.
2. Second, identify the strategies and tactics to support the objectives.
3. Third, choose the metrics that will be the key performance indicators.
4. Fourth, decide how you’ll need to segment your data.
5. Finally, choose what your targets will be for your key performance indicators.
Dimensions describe characteristics of your users, their sessions and actions. The dimension City describes a characteristic of sessions and indicates the city, for example, “Paris” or “New York”, from which each session originated. The dimension Page describes a characteristic of page view actions and indicates the URL of each page that was viewed.
Goals fall into one of 5 types, listed in the table below: Goal Type Description Example Destination A specific location loads Thank you for registering! web page or app screen Duration Sessions that lasts a specific amount of time or longer 10 minutes or longer spent on a support site Pages/Screens per session A user views a specific number of pages or screens 5 pages or screens have been loaded Event An action defined as an Event is triggered Social recommendation, video play, ad click
Filter order matters. Because the output from one filter becomes the input for the next filter.
