Google Analytics Certification Exam 1

Question 1

Which are the four main part of the Google Analytics platform?

Accepted Answer

Collection, Configuration, processing and Reporting

Answer

The Google Analytics platform operates through a systematic process. Data is first **Collected** from user interactions, then **Configured** according to tracking settings and filters, subsequently **Processed** into meaningful metrics and dimensions, and finally presented in **Reports** for analysis. These four stages represent the core functionality of how Google Analytics handles data.

Question 2

Setting up goals allow you to see _______.

Accepted Answer

A list of transactions

Answer

While goals track various conversions, for e-commerce sites, a primary use of goals is to track successful purchases, which are recorded as transactions. Setting up e-commerce goals specifically allows you to see a detailed list of these transactions, including revenue and product information. Conversion rates are a metric derived from these goals, not what the goals directly show as a list.

Question 3

You have noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be more helpful in showing you whether a keyword is part of a conversion path?

Accepted Answer

Assisted Conversions

Answer

Assisted Conversions is a specific metric designed to show how often a channel, such as a keyword, contributed to a conversion without being the final interaction. Since users are visiting multiple times before converting, this metric is crucial for understanding the full multi-touch conversion path and identifying keywords that play an important, albeit not final, role in driving conversions.

Question 4

Which campaign tracking variables are required in order to ensure accurate data shows for your campaign in the “All Traffic” report?

Accepted Answer

utm_campaign, utm_source, utm_medium

Answer

For Google Analytics to accurately categorize and report on custom campaign traffic, three UTM parameters are mandatory: utm_source (identifies the origin, e.g., 'google'), utm_medium (identifies the medium, e.g., 'cpc'), and utm_campaign (identifies the specific campaign, e.g., 'spring_sale'). Without all three, Google Analytics cannot properly attribute the traffic to a specific campaign in your reports.

Question 5

A visitor comes to your site but stop looking at pages and generating events. Which of the following will occur by default?

Accepted Answer

The visitor’s session expires after 30 minutes of inactivity

Answer

By default, a Google Analytics session is designed to expire after 30 minutes of inactivity. If a user stops interacting with the website (no page views, events, or other hits), the current session will automatically end after this 30-minute period, and any subsequent activity by the same user would initiate a new session.

Google Analytics Practice Test

Google Analytics Practice Test

Google Analytics Certification Exam 1