FREE Wordstream PPC Question and Answers

Question 1

Let's imagine that you need to advertise a new product in a certain area. What steps ought you to take?

Accepted Answer

Create a new campaign

Answer

To advertise a new product in a specific area, creating a new campaign is the most appropriate step. Campaigns allow you to set distinct geographic targets, budgets, and bidding strategies, which are crucial for a new product launch in a defined region. An existing campaign might have different targets or budgets that wouldn't suit the new product's specific needs.

Question 2

Which of the following is not an account optimization method?

Accepted Answer

Increasing your daily budget

Answer

Increasing your daily budget is a scaling action, not an optimization method. Optimization focuses on improving the efficiency and performance of your existing budget and settings, such as editing landing pages for better conversions, organizing ad groups for relevance, or adjusting CPC bids for better ROI. Increasing the budget simply allows for more spending, not necessarily better performance per dollar spent.

Question 3

It's vital to look through the websites and marketing of rival companies.

Accepted Answer

To help you get an idea of what sets you apart from them

Answer

Reviewing competitors' websites and marketing is crucial for understanding their unique selling propositions and identifying gaps in the market. This insight allows you to differentiate your own products or services, craft unique messaging, and highlight what makes your offering superior or distinct. It helps you carve out your own niche rather than simply mimicking others.

Question 4

Which of the following is not a good approach to increase the number of keywords in your list?

Accepted Answer

List as many keywords as possible to draw all possible traffic.

Answer

Listing as many keywords as possible without regard for relevance or quality is not a good approach. This 'spray and pray' method often leads to irrelevant traffic, wasted ad spend, and lower Quality Scores. A better strategy involves focusing on relevant, high-intent keywords, using variations, and leveraging keyword tools for targeted expansion.

Question 5

What can't you do to raise the quality score of a specific keyword?

Accepted Answer

Reset the QS so it can have a fresh start

Answer

You cannot manually 'reset' a keyword's Quality Score. Quality Score is a dynamic metric calculated by Google based on real-time performance and historical data. While you can take actions like improving ad relevance, landing page experience, or CTR to influence it, there's no button or setting to simply wipe it clean and start over.

PPC - Management Practice Test

PPC - Management Practice Test

FREE Wordstream PPC Question and Answers