PPC Management

FREE PPC Question and Answers

Where your ad shows on the page in Google Paid Search depends on two factors: how much you pay and _________.

Your quality score

How often your ad is clicked

How often you run the ad

Your company’s revenue

Correct! Wrong!

Explanation:
Your quality score, coupled with your bid, determines where your ad will appear. It's critical to focus on your quality score, which measures how pertinent your ad is to your keyword.

What effects do low-quality landing pages have on an ad group?

The keywords in the ad group will have a lower Quality Score

The entire campaign will be paused

The keywords in the ad group will be paused

The ads in the ad group will be disapproved due to low Quality Score

Correct! Wrong!

Explanation:
The whole campaign will be put on hold. Because of their poor Quality Score, the ads in the ad group will be rejected.

The majority of mobile searches ________________________, which distinguishes them from searches conducted on a home laptop.

Have local intent

Return zero results

Are completed via voice (as opposed to typed)

All of the Above

Correct! Wrong!

Explanation:
Most mobile searches have a localized intent. For your mobile device ads to highlight "local," be sure to segment your ads by the device.

The Quality Score for your keyword is calculated by Google using all of the above factors, with the exception of _________.

Historical Keyword Performance

Relevance Of Your Ad Text

Cost-Per-Click (CPC) Bid

Click through Rate (CTR)

Correct! Wrong!

Explanation:
You pay for each click on your adverts when you use cost-per-click (CPC) bidding. If you're not utilizing Enhanced CPC or making bid modifications, you set a maximum cost-per-click bid, also known as "max. CPC," which is the most you're willing to spend for a click on your ad.

What one of the following best sums up a fundamental Paid Search account setup?

The account is made up of Ad Groups, Keywords, and Campaigns, each of which contains one or more Ads.

The keywords in the account are broken down into Campaigns and AdGroups.

The account is made up of AdGroups, which include Campaigns and Keywords.

The account is made up of Campaigns that are made up of AdGroups that are made up of Keywords.

Correct! Wrong!

Explanation:
Campaigns make up an account, and each campaign has one or more AdGroups attached to it. These AdGroups have keyword content.

FREE PPC Question and Answers

Where your ad shows on the page in Google Paid Search depends on two factors: how much you pay and _________.

What effects do low-quality landing pages have on an ad group?

The majority of mobile searches ________________________, which distinguishes them from searches conducted on a home laptop.

The Quality Score for your keyword is calculated by Google using all of the above factors, with the exception of _________.

What one of the following best sums up a fundamental Paid Search account setup?

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