FREE PPC Question and Answers
Where your ad shows on the page in Google Paid Search depends on two factors: how much you pay and _________.
Your quality score, coupled with your bid, determines where your ad will appear. It's critical to focus on your quality score, which measures how pertinent your ad is to your keyword.
What effects do low-quality landing pages have on an ad group?
The whole campaign will be put on hold. Because of their poor Quality Score, the ads in the ad group will be rejected.
The majority of mobile searches ________________________, which distinguishes them from searches conducted on a home laptop.
Most mobile searches have a localized intent. For your mobile device ads to highlight "local," be sure to segment your ads by the device.
The Quality Score for your keyword is calculated by Google using all of the above factors, with the exception of _________.
You pay for each click on your adverts when you use cost-per-click (CPC) bidding. If you're not utilizing Enhanced CPC or making bid modifications, you set a maximum cost-per-click bid, also known as "max. CPC," which is the most you're willing to spend for a click on your ad.
What one of the following best sums up a fundamental Paid Search account setup?
Campaigns make up an account, and each campaign has one or more AdGroups attached to it. These AdGroups have keyword content.