Established outlines support consistency and show writers how to incorporate the elements and qualities of the brand.
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A great brand generally helps result in improved profitability and marketing performance, proving that a positive brand image is just as valuable an asset as anything financial.
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Style guides give creatives a basis for building content for your brand
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Some components of your brand will usually include a name, a logo, an overall style and a slogan.
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All components of your brand should include a name, a logo, an overall style and a slogan.
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There are many things to consider when crafting your brand, but the main thing to keep in mind is that all aspects of your brand are unique, inconsistent and unsustainable.
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Style guides do not give creatives a basis for building content for your brand.
