FREE Style Guide Question and Answers
There are many things to consider when crafting your brand, but the main thing to keep in mind is that all aspects of your brand are unique, inconsistent and unsustainable.
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All components of your brand should include a name, a logo, an overall style and a slogan.
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Some components of your brand will usually include a name, a logo, an overall style and a slogan.
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Style guides do not give creatives a basis for building content for your brand.
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Style guides give creatives a basis for building content for your brand
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Established outlines support consistency and show writers how to incorporate the elements and qualities of the brand.
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A great brand generally helps result in improved profitability and marketing performance, proving that a positive brand image is just as valuable an asset as anything financial.
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