When dealing with duplicate content concerns, a rel=canonical tag may be used to direct search engines to a certain page.
As a best practice, it is advised that you use the navigation, breadcrumbs, and URL structure to surface and support your key pages.
While there isn't really a better or worse match type than the other, you should typically utilize the correct match type to avoid Google penalties and exorbitant AdWords charges.
Auto dealers can add more GMB listings for the brands of vehicles they offer.
Page Authority forecasts a page's performance in the SERPs.
Earned media is material that you receive for free from other sources.
Sites in the health and wellness vertical were significantly impacted by the Medic update, which was a change to Google's core algorithm in August 2018.
Justifications include "Sold here", "In stock", "Provides", and "Menu highlight".