FREE Introduction to Local SEO Questions and Answers

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Which of the following is a Moz score that forecasts a page's position on search engine result pages (SERPs)?

Correct! Wrong!

Page Authority forecasts a page's performance in the SERPs.

Examples of "Sold here", "In stock", "Provides", and "Menu highlight"

Correct! Wrong!

Justifications include "Sold here", "In stock", "Provides", and "Menu highlight".

It is advised as a best practice that you surface and support your key pages by:

Correct! Wrong!

As a best practice, it is advised that you use the navigation, breadcrumbs, and URL structure to surface and support your key pages.

When addressing these concerns, a rel=canonical tag may be used to direct search engines to a certain page.

Correct! Wrong!

When dealing with duplicate content concerns, a rel=canonical tag may be used to direct search engines to a certain page.

Which of the following has long been regarded as the most important factor in achieving high local rankings?

Correct! Wrong!

You may use Google Analytics to monitor Google Posts activity by:

Correct! Wrong!

You can get this stuff for free from other sources.

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Earned media is material that you receive for free from other sources.

Google has traditionally preferred which of the following as the main phone number on Google+ Local pages?

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Which of the following business practices would you recommend to a local client?

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True or false: Using exact match keywords is preferable to using partial match keywords.

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While there isn't really a better or worse match type than the other, you should typically utilize the correct match type to avoid Google penalties and exorbitant AdWords charges.

Which of the following website optimization techniques do you support? *

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True or false: Car shops have the ability to add more GMB listings for the brands of vehicles they sell.

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Auto dealers can add more GMB listings for the brands of vehicles they offer.

Which of the following terms has not been used in the industry to refer to a Google Local product over the years?

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What does the 'W' stand for when it is added to the acronym NAP? *

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The _____ upgrade, which took place in August 2018 and significantly impacted sites in the ____ vertical, was a change to the Google core algorithm.

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Sites in the health and wellness vertical were significantly impacted by the Medic update, which was a change to Google's core algorithm in August 2018.

Which of the following statements about the centroid concept in Local Search is correct? 

Correct! Wrong!

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