Local SEO Q&A: Learn the Basics for Free

Which of the following has long been regarded as the most important factor in achieving high local rankings?

Including keywords in the Google listing's business description field.

Assuring that a company has at least 25 Google reviews.

When creating a Google+ Local page, select the appropriate categories.

Use the service radius tools in the Google Places for Business Dashboard.

Correct! Wrong!

Which of the following statements about the centroid concept in Local Search is correct?

If you are not within one mile of the city center, you will not appear in Google's local pack of results.

The centroid is based on a neighborhood's popularity within a given city, as measured by the number of times it has been mentioned on Facebook.

Google appears to have distinct industry centroids for different, specific industries within a given city.

The most important local search ranking factor is proximity to the city center.

All of the options are correct.

Correct! Wrong!

Which of the following terms has not been used in the industry to refer to a Google Local product over the years?

Google Places

Google Right Here

Google+ Local

Google Local Business Center

Correct! Wrong!

Google has traditionally preferred which of the following as the main phone number on Google+ Local pages?

A toll free number

A call center number

A local phone number

Correct! Wrong!

Which of the following website optimization techniques do you support? *

Optimizing the website's footer with all zip codes within a 10-mile radius of the business's city of location.

Ensure that the business name appears at least three times in each title tag.

Creating a separate website for each service provided by a single company, with each mini site using the same local phone number.

None of the options are correct

All of the options are correct

Correct! Wrong!

Which of the following business practices would you recommend to a local client?

Creating multiple Google+ accounts so that the company can evaluate itself.

Offering to pay for reviews on a classifieds website.

Negative feedback for competitors

Receiving a steady trickle of reviews rather than a flood of them all at once.

Correct! Wrong!

What does the 'W' stand for when it is added to the acronym NAP? *

Windows

Wikipedia

Website

Write-up

Correct! Wrong!

When addressing these concerns, a rel=canonical tag may be used to direct search engines to a certain page.

Indexation

Duplicate content

Slow content

Redirect

Correct! Wrong!

When dealing with duplicate content concerns, a rel=canonical tag may be used to direct search engines to a certain page.

True or false: Car shops have the ability to add more GMB listings for the brands of vehicles they sell.

TRUE

FALSE

Correct! Wrong!

Auto dealers can add more GMB listings for the brands of vehicles they offer.

You may use Google Analytics to monitor Google Posts activity by:

301 redirects

Justifications

Short names

UTM codes

Correct! Wrong!

You can get this stuff for free from other sources.

Earned media

Affiliate content

Owned media

Guest posting

Correct! Wrong!

Earned media is material that you receive for free from other sources.

True or false: Using exact match keywords is preferable to using partial match keywords.

True

FALSE

Correct! Wrong!

While there isn't really a better or worse match type than the other, you should typically utilize the correct match type to avoid Google penalties and exorbitant AdWords charges.

It is advised as a best practice that you surface and support your key pages by:

Navigation

URL structure

Breadcrumbs

All of the above

Correct! Wrong!

As a best practice, it is advised that you use the navigation, breadcrumbs, and URL structure to surface and support your key pages.

Examples of "Sold here", "In stock", "Provides", and "Menu highlight"

Google Posts types

Justifications

Branded Maps pins

Gratifications

Correct! Wrong!

Justifications include "Sold here", "In stock", "Provides", and "Menu highlight".

Which of the following is a Moz score that forecasts a page's position on search engine result pages (SERPs)?

PageRank

Page Authority

Domain Authority

Search Visibility

Correct! Wrong!

Page Authority forecasts a page's performance in the SERPs.

The _ upgrade, which took place in August 2018 and significantly impacted sites in the vertical, was a change to the Google core algorithm.

August Core / lifestyle

Possum / hyperlocal

Fiat / automotive

Medic/health & wellness

Correct! Wrong!

Sites in the health and wellness vertical were significantly impacted by the Medic update, which was a change to Google's core algorithm in August 2018.

FREE Introduction to Local SEO Questions and Answers

Which of the following has long been regarded as the most important factor in achieving high local rankings?

Which of the following statements about the centroid concept in Local Search is correct?

Which of the following terms has not been used in the industry to refer to a Google Local product over the years?

Google has traditionally preferred which of the following as the main phone number on Google+ Local pages?

Which of the following website optimization techniques do you support? *

Which of the following business practices would you recommend to a local client?

What does the 'W' stand for when it is added to the acronym NAP? *

When addressing these concerns, a rel=canonical tag may be used to direct search engines to a certain page.

True or false: Car shops have the ability to add more GMB listings for the brands of vehicles they sell.

You may use Google Analytics to monitor Google Posts activity by:

You can get this stuff for free from other sources.

True or false: Using exact match keywords is preferable to using partial match keywords.

It is advised as a best practice that you surface and support your key pages by:

Examples of "Sold here", "In stock", "Provides", and "Menu highlight"

Which of the following is a Moz score that forecasts a page's position on search engine result pages (SERPs)?

The _____ upgrade, which took place in August 2018 and significantly impacted sites in the ____ vertical, was a change to the Google core algorithm.

Related Post

The _ upgrade, which took place in August 2018 and significantly impacted sites in the vertical, was a change to the Google core algorithm.