Explanation:
Use Facebook Connect to determine the subscriber's friend count and the degree to which their connections engage with their postings.
Explanation:
People become more engaged with your material and are more likely to convert when you ask them to express their individual viewpoints or preferences. However, you can also glean interest-related information from their comments and apply those understandings to tweak and customize forthcoming campaigns.
Explanation:
You only need to know where to look; you don't need a lot of data. The best place to start is with how your customers are currently interacting with your content.
Explanation:
Retailers face significant risk, but one that can be minimized by segmentation.
Explanation:
Recent website visitors who explored are the most potential customers, and browse data reveals what those users are currently "in the market" for.
Explanation:
By structuring their offers to have higher thresholds and retailing higher-priced items than those supplied to other groups, you can encourage high-value customers to spend more.
Explanation:
Access to a wealth of rich personal data that is frequently unavailable through other means is made possible by Facebook Connect. Additionally, 'Likes' from subscribers might be useful for determining what interests them and what they are most likely to purchase.
