FREE Email Marketing Ultimate Question and Answers
True or False: The best deals should always be made available to high-value clients.
Explanation:
By structuring their offers to have higher thresholds and retailing higher-priced items than those supplied to other groups, you can encourage high-value customers to spend more.
True/False: On average, 40% of an email list for a retailer haven't responded in more than a year.
Explanation:
Retailers face significant risk, but one that can be minimized by segmentation.
Which of the following can benefit from social graph segmentation?
Explanation:
Access to a wealth of rich personal data that is frequently unavailable through other means is made possible by Facebook Connect. Additionally, 'Likes' from subscribers might be useful for determining what interests them and what they are most likely to purchase.
True or False: To drive efficient segmentation and relevance, robust data integrations are required.
Explanation:
You only need to know where to look; you don't need a lot of data. The best place to start is with how your customers are currently interacting with your content.
The following information is the greatest data source for determining purchase intention:
Explanation:
Recent website visitors who explored are the most potential customers, and browse data reveals what those users are currently "in the market" for.
It's a good idea to include survey questions in your emails if you want to:
Explanation:
People become more engaged with your material and are more likely to convert when you ask them to express their individual viewpoints or preferences. However, you can also glean interest-related information from their comments and apply those understandings to tweak and customize forthcoming campaigns.
Which of the following sources makes it easiest to learn about which subscribers would make good brand advocates?
Explanation:
Use Facebook Connect to determine the subscriber's friend count and the degree to which their connections engage with their postings.