1. The cuckoos are comprised of over 120 species. They are generally divided into
2. two groups: the parasitic and nonparasitic. The parasitic cuckoos replace
3. the neighbor's eggs with their own and let the host hatch the eggs which are>/p>4. almost identical in size and color to the host's eggs. The non-parasatic,
5. however, lay the eggs on their own nests and rear their own offspring. The
6. cuckoos that are arboreal are insectivorous, but the ones that lack climbing
7. flexibility are mainly carnivorous and feast on mice, snakes, birds and
8. somewhat small ground animals. Their downcurved beak is an advantage in
9. killing the prey. The yellow-billed cuckoo and the black-billed cuckoo are the
10. most common species in North America. The cuckoos are mostly light brown
11. above and dull gray below, with the exception of the tropical species that are
12. brilliantly colored. A long tail is a common trait among the
13. cuckoos.
According to the passage, the North American cuckoos are
1. The cuckoos are comprised of over 120 species. They are generally divided into
2. two groups: the parasitic and nonparasitic. The parasitic cuckoos replace
3. the neighbor's eggs with their own and let the host hatch the eggs which are>/p>4. almost identical in size and color to the host's eggs. The non-parasatic,
5. however, lay the eggs on their own nests and rear their own offspring. The
6. cuckoos that are arboreal are insectivorous, but the ones that lack climbing
7. flexibility are mainly carnivorous and feast on mice, snakes, birds and
8. somewhat small ground animals. Their downcurved beak is an advantage in
9. killing the prey. The yellow-billed cuckoo and the black-billed cuckoo are the
10. most common species in North America. The cuckoos are mostly light brown
11. above and dull gray below, with the exception of the tropical species that are
12. brilliantly colored. A long tail is a common trait among the
13. cuckoos.
The word "trait" in line 12 is closest in meaning to which of the following?
1. Old World Monkeys and New World Monkeys have dissimilar characteristics.
2. Old World Monkeys, known as "cercopithecoids," have confined nostrils; on
3. the contrary, New World Monkeys possess wide-apart nostrils. While some
4. Old World Monkeys are arboreal, others live primarily on the ground. New
5. World Monkeys are reside in the trees. In contrast to the prehensile tail and
6. thin body of New World Monkeys, Old World Monkeys possess a large body
7. with a short tail.
8. Full opposability, meaning the thumb is placed away from the remaining
9. digits, is a characteristics of Old World Monkeys. Opposability facilitates the
10. grasping motion and the handling of food and objects. Partial oppasability,
11. common among the New World Monkeys, decreases the hand manipulation
12. ability. Another feature nonexistent in New World Monkeys is the pad that
13. covers the buttocks and eliminates discomfort caused by sitting for long
14. stretches of time. New World monkeys inhabit tropical areas in Central and
15. South America. Old World Monkeys dwell in Africa and Asia.
16. Mandrillus Sphinx is the scientific name for mandrill, an Old World Monkey
17. that is found in west Africa. It has brilliant coloring; its cheeks are bright blue
18. and ribbed, its nose is scarlet red, and it has a doglike muzzle. The male
19. mandrill is usualyy large and weighs between 90 and 120 lb (40-54 Kg). The
20. female, on the other hand, is much smaller and weighs about half as much as a
21. male. Their diet is chiefly grass, fruit, and insects. Not only are they strong
22. warriors, but they live in groups with as small as a dozen and as large as a
23. hundred members. It is not unusual to see over 100 mandrills roaming
24. around together
What is an average size of a group of mandrills?
1. Since markets are saturated diverse merchandise which give the
2. consumer unprecedented choices, mass marketing falls short of reaching the3. needs of a target market. As a result, after 1960, market segmentation addressed
4. a strategy which directs all the marketing promotion to identify the needs of a
5. certain group of consumer and evaluates the future potentials for expansion
6. of a product.
7. Four essential factors must be considered for market segmentation strategy to
8. be effective. Market segmentation breaks up consumers of a product on the
9. basis of demographic characteristics, which include income, age, ethnic,
10. background, marital status, and life cycle. Psychographics takes into account the
11. consumers' behavior pattern. Geographical region segmentation is concerned
12. with the location of the product, the size of the region, the population density, and
13. the climate characteristics. Usage pattern segmentation concentrates on the
14. amount of the product sold to all potential buyers, for instance, first-time users
15. or frequent users.
16. Market segmentation in business consist of two distinct areas:
17. macrosegmentation and microsegmentation. Macrosegmentation includes the
18. individual areas of a market segment, for instance, usage pattern and costumer
19. type. Microsegemntation, however, is involved in the decision-making areas
20. of microsegmentation and can exactly interpret the target markets.
What is the main topic of the passage?1. Since markets are saturated diverse merchandise which give the
2. consumer unprecedented choices, mass marketing falls short of reaching the3. needs of a target market. As a result, after 1960, market segmentation addressed
4. a strategy which directs all the marketing promotion to identify the needs of a
5. certain group of consumer and evaluates the future potentials for expansion
6. of a product.
7. Four essential factors must be considered for market segmentation strategy to
8. be effective. Market segmentation breaks up consumers of a product on the
9. basis of demographic characteristics, which include income, age, ethnic,
10. background, marital status, and life cycle. Psychographics takes into account the
11. consumers' behavior pattern. Geographical region segmentation is concerned
12. with the location of the product, the size of the region, the population density, and
13. the climate characteristics. Usage pattern segmentation concentrates on the
14. amount of the product sold to all potential buyers, for instance, first-time users
15. or frequent users.
16. Market segmentation in business consist of two distinct areas:
17. macrosegmentation and microsegmentation. Macrosegmentation includes the
18. individual areas of a market segment, for instance, usage pattern and costumer
19. type. Microsegemntation, however, is involved in the decision-making areas
20. of microsegmentation and can exactly interpret the target markets.
What reason does the author give for the failure of mass marketing?1. Since markets are saturated diverse merchandise which give the
2. consumer unprecedented choices, mass marketing falls short of reaching the3. needs of a target market. As a result, after 1960, market segmentation addressed
4. a strategy which directs all the marketing promotion to identify the needs of a
5. certain group of consumer and evaluates the future potentials for expansion
6. of a product.
7. Four essential factors must be considered for market segmentation strategy to
8. be effective. Market segmentation breaks up consumers of a product on the
9. basis of demographic characteristics, which include income, age, ethnic,
10. background, marital status, and life cycle. Psychographics takes into account the
11. consumers' behavior pattern. Geographical region segmentation is concerned
12. with the location of the product, the size of the region, the population density, and
13. the climate characteristics. Usage pattern segmentation concentrates on the
14. amount of the product sold to all potential buyers, for instance, first-time users
15. or frequent users.
16. Market segmentation in business consist of two distinct areas:
17. macrosegmentation and microsegmentation. Macrosegmentation includes the
18. individual areas of a market segment, for instance, usage pattern and costumer
19. type. Microsegemntation, however, is involved in the decision-making areas
20. of microsegmentation and can exactly interpret the target markets.
According to the passage, an effective strategy for market segmentation1. Since markets are saturated diverse merchandise which give the
2. consumer unprecedented choices, mass marketing falls short of reaching the3. needs of a target market. As a result, after 1960, market segmentation addressed
4. a strategy which directs all the marketing promotion to identify the needs of a
5. certain group of consumer and evaluates the future potentials for expansion
6. of a product.
7. Four essential factors must be considered for market segmentation strategy to
8. be effective. Market segmentation breaks up consumers of a product on the
9. basis of demographic characteristics, which include income, age, ethnic,
10. background, marital status, and life cycle. Psychographics takes into account the
11. consumers' behavior pattern. Geographical region segmentation is concerned
12. with the location of the product, the size of the region, the population density, and
13. the climate characteristics. Usage pattern segmentation concentrates on the
14. amount of the product sold to all potential buyers, for instance, first-time users
15. or frequent users.
16. Market segmentation in business consist of two distinct areas:
17. macrosegmentation and microsegmentation. Macrosegmentation includes the
18. individual areas of a market segment, for instance, usage pattern and costumer
19. type. Microsegemntation, however, is involved in the decision-making areas
20. of microsegmentation and can exactly interpret the target markets.
In lines 9-10, the phrase "ethnic background" is LEAST likely to be associated with1. Since markets are saturated diverse merchandise which give the
2. consumer unprecedented choices, mass marketing falls short of reaching the3. needs of a target market. As a result, after 1960, market segmentation addressed
4. a strategy which directs all the marketing promotion to identify the needs of a
5. certain group of consumer and evaluates the future potentials for expansion
6. of a product.
7. Four essential factors must be considered for market segmentation strategy to
8. be effective. Market segmentation breaks up consumers of a product on the
9. basis of demographic characteristics, which include income, age, ethnic,
10. background, marital status, and life cycle. Psychographics takes into account the
11. consumers' behavior pattern. Geographical region segmentation is concerned
12. with the location of the product, the size of the region, the population density, and
13. the climate characteristics. Usage pattern segmentation concentrates on the
14. amount of the product sold to all potential buyers, for instance, first-time users
15. or frequent users.
16. Market segmentation in business consist of two distinct areas:
17. macrosegmentation and microsegmentation. Macrosegmentation includes the
18. individual areas of a market segment, for instance, usage pattern and costumer
19. type. Microsegemntation, however, is involved in the decision-making areas
20. of microsegmentation and can exactly interpret the target markets.
The author implies that social and cultural patterns are the criteria for1. Since markets are saturated diverse merchandise which give the
2. consumer unprecedented choices, mass marketing falls short of reaching the3. needs of a target market. As a result, after 1960, market segmentation addressed
4. a strategy which directs all the marketing promotion to identify the needs of a
5. certain group of consumer and evaluates the future potentials for expansion
6. of a product.
7. Four essential factors must be considered for market segmentation strategy to
8. be effective. Market segmentation breaks up consumers of a product on the
9. basis of demographic characteristics, which include income, age, ethnic,
10. background, marital status, and life cycle. Psychographics takes into account the
11. consumers' behavior pattern. Geographical region segmentation is concerned
12. with the location of the product, the size of the region, the population density, and
13. the climate characteristics. Usage pattern segmentation concentrates on the
14. amount of the product sold to all potential buyers, for instance, first-time users
15. or frequent users.
16. Market segmentation in business consist of two distinct areas:
17. macrosegmentation and microsegmentation. Macrosegmentation includes the
18. individual areas of a market segment, for instance, usage pattern and costumer
19. type. Microsegemntation, however, is involved in the decision-making areas
20. of microsegmentation and can exactly interpret the target markets.
Which of the following statements is true of "Psychographics"?