SEO

SEO Test 2

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You can get this information for free from other sources.

Correct! Wrong!

Explanation:
Earned media is content that you receive for free from other sources.

In content marketing, there are typically three methods of promotion:

Correct! Wrong!

Explanation:
The three most frequently used methods of promotion in content marketing are paid, earned, and owned.

What information should be included in reports about problems that haven't yet been fixed?

Correct! Wrong!

Explanation:
A schedule of anticipated progress by priority is the most useful information to give in reporting when problems have not yet been resolved.

You can use Google Analytics to monitor Google Posts activity by:

Correct! Wrong!

Explanation:
UTM codes must be used in Google Analytics in order to measure activity from Google Posts.

It is advised as a best practice that you surface and support your key pages by:

Correct! Wrong!

Explanation:
It is advised that you use navigation, breadcrumbs, and URL structure to surface and support your key pages.

True or false: You should have a single complete page on a topic rather than different pages for each keyword variation.

Correct! Wrong!

Explanation:
A thorough page on a subject provides a better user experience and is more likely to rank than numerous marginal pages for particular keyword variations.

Which of the ensuing on-page elements can boost your chances of being included in a featured snippet?

Correct! Wrong!

Explanation:
If you use H2 tags correctly, you may get featured snippets.

True or false: Normally, you anticipate and desire to rank better for phrases that include your brand name.

Correct! Wrong!

Explanation:
Gaining rankings for branded terms is typically simpler than for non-branded terms.

When someone conducts a ______ search, they often want to get to a specific website, such Instagram or the Ikea homepage.

Correct! Wrong!

Explanation:
With navigational searches, the goal is to use the search engine to locate a specific website.

If your Google My Business dashboard contains more than 100 listings, Google stops:

Correct! Wrong!

Explanation:
Google stops sending you review notifications if your Google My Business dashboard contains more than 100 entries.

Included in the marketing funnel are:

Correct! Wrong!

Explanation:
Content marketing serves the marketing funnel's four stages: discovery, consideration, conversion, and retention.

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