SEO Test 2

Question 1

You can get this information for free from other sources.

Accepted Answer

Earned media

Answer

Earned media refers to publicity gained through promotional efforts other than paid advertising. This includes mentions in news articles, reviews, social media shares, or word-of-mouth, which are 'earned' through good content or reputation rather than purchased directly. It's considered free because you don't pay for the placement itself.

Question 2

In content marketing, there are typically three methods of promotion:

Accepted Answer

Paid, earned, & owned

Answer

In content marketing, the three primary methods of promotion are categorized as Paid, Owned, and Earned media. Paid media involves advertising, owned media refers to content on your own platforms (like your website or social media profiles), and earned media is third-party validation or publicity gained through organic means.

Question 3

What information should be included in reports about problems that haven't yet been fixed?

Accepted Answer

A timeline of expected progress by prioritization

Answer

When reporting on problems that are not yet fixed, stakeholders need clear information about the plan for resolution. Providing a timeline of expected progress, prioritized by urgency or impact, allows for effective expectation management and strategic planning. Simply detailing the technical aspects or reasons for delay isn't sufficient without a path forward.

Question 4

You can use Google Analytics to monitor Google Posts activity by:

Accepted Answer

UTM codes

Answer

UTM codes are tracking parameters that can be added to URLs to help Google Analytics identify the source, medium, and campaign that referred traffic to a website. By adding unique UTM codes to links used in Google Posts, you can accurately monitor and attribute user activity originating from those posts within Google Analytics.

Question 5

It is advised as a best practice that you surface and support your key pages by:

Accepted Answer

All of the above

Answer

All these elements are crucial for surfacing and supporting key pages. Breadcrumbs provide clear navigational paths, helping users understand their location within the site hierarchy. Effective navigation (menus) directly links to important pages. A logical URL structure also reinforces page hierarchy and relevance. Together, they enhance user experience and search engine crawlability.

SEO Practice Test

SEO Practice Test

SEO Test 2