SEM Test 6

Question 1

Where will customers' adverts be seen?

Accepted Answer

All of the above

Answer

Customers' advertisements can achieve broad visibility by being seen across 'All of the above' platforms. This includes major search engines like Google and Bing, local directories such as Yelp or CitySearch, and potentially other online platforms. A comprehensive advertising strategy aims to place ads where the target audience is most likely to see them, maximizing reach and potential engagement.

Question 2

When is the goals call scheduled to occur?

Accepted Answer

After client info is called into digital hotline after warm-transfer

Answer

The goals call is typically scheduled to occur 'after client info is called into the digital hotline after a warm-transfer.' This timing ensures that the initial client information has been successfully transferred and processed, allowing the digital team to be prepared for a productive discussion about the client's specific objectives and expectations for their campaign. It marks a crucial step in the onboarding process.

Question 3

A client can utilize our service while concurrently managing their own AdWords campaign.

Accepted Answer

False

Answer

It is false that a client can concurrently manage their own AdWords campaign while utilizing this service. Running two separate campaigns for the same business on the same platform (like Google AdWords) can lead to bidding against oneself, increased costs, and diluted performance data. To ensure optimal results and avoid conflicts, it's typically required that the service provider has exclusive management of the AdWords campaign.

Question 4

True or False: Customers should be aware that we only sell to leads.

Accepted Answer

False

Answer

It is false that customers should be aware that 'we only sell to leads.' This statement is misleading because the service's primary function is to *generate* leads for the client, not to sell *to* those leads directly. The client's business is responsible for converting the generated leads into sales. The service provides the opportunity, but the client closes the deal.

Question 5

Is it true or false that a customer should begin receiving leads the day after his campaign launches?

Accepted Answer

False

Answer

It is false that a customer should expect to begin receiving leads the day after their campaign launches. Campaign performance, especially in digital advertising, often requires a ramp-up period for optimization, data collection, and algorithm learning. It takes time for search engines to fully index new content or for ad platforms to fine-tune targeting, meaning leads typically start flowing consistently after a few days or weeks, not immediately.

SEM - Search Engine Marketing Practice Test

SEM - Search Engine Marketing Practice Test

SEM Test 6