SEM Test 3

Question 1

The greatest technique to boost keyword density and page ranking is to conceal keywords in Java and Ajax code or by utilizing hidden text or small fonts.

Accepted Answer

False

Answer

This statement is false because using hidden keywords in Java/Ajax code, hidden text, or small fonts are considered black hat SEO tactics. These manipulative techniques are against search engine guidelines and, while they might offer temporary gains, will ultimately lead to penalties, including de-indexing, from search engines like Google.

Question 2

Impressions include:

Accepted Answer

When a client's ad copy is displayed on a search engine

Answer

In online advertising, an 'impression' occurs every time a client's ad copy is displayed to a user on a search engine results page or another platform. It signifies that the ad was loaded and shown, regardless of whether the user clicked on it. Impressions are a fundamental metric for measuring ad visibility and reach.

Question 3

An HTML sitemap containing at least all of your higher-level pages and a link to it from the footer of every page of the site was once considered a best practice for SEO. This gave search engines the option to pick from a wide variety of site URLs on any given page of your website. Then came _________________, which search engines prefer to use for data digestion.

Accepted Answer

XML sitemaps, Extensible Markup Language

Answer

While HTML sitemaps were once common, XML sitemaps (Extensible Markup Language) became the preferred method for search engines to discover and digest a website's URLs. XML sitemaps provide a structured list of all important pages on a site, along with metadata, helping search engines crawl and index content more efficiently than HTML versions.

Question 4

An A/B test is what?

Accepted Answer

Create two unique ad copies and see which performs the best

Answer

An A/B test, also known as split testing, is a method of comparing two versions of an ad, webpage, or app element to determine which one performs better. In advertising, it involves creating two unique ad copies and running them simultaneously to see which version generates more clicks, conversions, or other desired outcomes.

Question 5

What would constitute a suitable minimum radius for geo-targeted ads, as recommended by Google and applied by our IMS team generally?

Accepted Answer

20 miles

Answer

While specific recommendations can vary, a 20-mile radius is often considered a suitable minimum for geo-targeted ads, especially for local businesses. This radius allows for reaching a significant local audience without being overly restrictive, balancing broad reach with relevance for local services and optimizing ad spend.

SEM - Search Engine Marketing Practice Test

SEM - Search Engine Marketing Practice Test

SEM Test 3