Macro conversions are your primary business objectives. Micro conversions are the relationship building activities that lead up to a macro conversion.
Transactions in Analytics can be counted multiple times in a session provided each Transaction has a unique transaction ID. This means that users who completed multiple Transactions in a given session will register multiple Transactions in Analytics.
Ecommerce conversion rate metrics would most directly help you measure performance against the objective of maximizing the number of sales through your website.
Hit Data import lets you send hit data directly into Google Analytics. This provides an alternative to using the tracking code, Collection API, the Mobile SDKs, or the Measurement Protocol.
Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).
Bounce Rate is the percentage of single-page sessions. If you find a landing page with a high bounce rate, that destination URL might not match the expectation set by your ad text, or it might not have engaging content with a clear navigation path.
Please select 2 correct answers
There are only 3 default medium in Google Analytics i.e Organic, Referral and None.
Google Analytics detects three mediums without any customization.
Assigning a Goal value is optional but Google recommends you do so to help monetize and evaluate your conversions. Each time the Goal is completed by a user, this amount is recorded and then added together and seen in your reports as the Goal Value.
Site traffic is not equally valuable at every hour of the day. This analysis helps you decide the best times to display your ads.
Before you can improve the effectiveness of your advertising and marketing campaigns, you’ll need to track conversions. A conversion is an activity on your site that is important to the success of your business. (harappa.education) For sales oriented websites, you should track:
Automatic web alerts are generated whenever Google Analytics detects a significant change in usage or traffic metrics. Custom alerts are generated when traffic reaches a specific threshold that you have specified.
The following KPIs (Key Performance Indicators) are commonly used by business in your industry:
When you share a Custom Report, only the configuration information is shared. Your data remains private.
Custom dimensions and metrics are set at the property level in a Google Analytics account. You can use them to collect and analyze data that Google Analytics doesn’t automatically track. There are four scopes in custom dimensions, Hit, Session, User and Product.
The date range selector at the top right of your report pages allows you to select a date range, and optionally to compare that range to another one, so you can see data for different time periods in your reports
This dimension lets you see the URLs to which you’ve directed users from your AdWords ads, along with any campaign tagging in those URLs.
In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?
The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.
If you use an internal site search, use the Site Search Report to learn what users are searching for after they are already on your site. You can use this data to improve your conversion rate.
The following KPIs (Key Performance Indicators) are commonly used by business in your industry:
A standard set of rules for collecting and sending hits from any internet-connected device to Google Analytics. The Measurement Protocol lets you send data to Google Analytics from any internet-connected device.
The unique pageview statistic represents the number of individual users who have loaded a given page per session. Each user is counted only once per session, no matter how many pages are opened by the same user.
The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction.
Demographics and Interests data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e., Advertising ID for Android and IDFA for iOS). Neither analytics.js nor ga.js collects Demographics and Interests data.
