Google Adwords Study Guide 2026

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Mobile bid adjustments allow advertisers to specifically increase or decrease their bids for searches that occur on mobile devices. If the goal is to drive more clicks from mobile users, increasing the mobile bid adjustment is the most direct and effective way to prioritize mobile traffic and improve ad visibility on those devices.

Once the membership duration expires, users are removed from the remarketing list and become ineligible to see ads targeted to it unless they revisit your site and re-qualify.

Companies must meet a certification requirement that includes having qualifying certified users in the account.

UTM parameters are URL tags (source, medium, campaign, term, content) appended to destination URLs to pass detailed traffic attribution data into Google Analytics.

Shopping campaigns display Product Listing Ads (PLAs) that include a product image, title, price, and store name, appearing in Google Search and the Shopping tab.