Google Ads Search Campaigns Flashcards
6 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Ads Search Campaigns flashcards as text
What is the recommended minimum number of headlines for a Responsive Search Ad?
Answer: 8
Google recommends providing at least 8 to 10 headlines in an RSA to give the system enough variety to optimize combinations effectively.
What does 'pinning' a headline do in a Responsive Search Ad?
Answer: Forces a specific headline to always appear in a fixed position
Pinning a headline in an RSA forces it to always appear in a specific position (1, 2, or 3), limiting Google's ability to optimize but ensuring consistent messaging.
Which metric measures the percentage of clicks that result in a conversion?
Answer: Conversion rate
Conversion rate is the percentage of ad clicks that result in a conversion, calculated as conversions divided by clicks multiplied by 100.
What is the purpose of ad scheduling (dayparting) in Google Search campaigns?
Answer: To control what times and days your ads are shown
Ad scheduling allows you to choose specific days and hours when your ads will be shown, enabling you to focus spend on times when your audience is most active.
What is a callout extension used for in Google Search Ads?
Answer: To highlight specific offers or benefits with short descriptive text
Callout extensions add short snippets of text (up to 25 characters) to your ad that highlight unique offerings like 'Free Shipping' or '24/7 Support'.
In Google Search, what is the 'search term report' used for?
Answer: To see the actual queries that triggered your ads
The search term report shows the exact search queries that triggered your ads, helping you identify new keyword opportunities and irrelevant searches to add as negatives.