Google AdWords Fundamentals Exam Answers 1

Question 1

Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?

Accepted Answer

Remarketing

Answer

Conversion tracking

Answer

Dynamic Search Ads

Answer

Ecommerce tracking

Question 2

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?

Accepted Answer

It allows you to show your ad on app categories that you choose

Answer

It encourages people using mobile devices to install your app

Answer

It directs people to your online store to purchase your products

Answer

It lets people who see your ad get directions to your store on Google Maps

Question 3

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Accepted Answer

Refresh data to reflect the latest statistics on his cost-per-click (CPC) campaign

Answer

Mange, edit, and view multiple accounts at the same time

Answer

Copy or move items between ad groups and campaigns

Answer

Undo and redo multiple changes while editing his campaigns

Question 4

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

Accepted Answer

Change the ad delivery method from “Accelerated” to “Standard”

Answer

Lower the daily budget amount

Answer

Pause the campaign to stop showing ads and accruing costs

Answer

Increase the maximum cost-per-click (CPC) bid

Question 5

How can you see if people are searching for your client’s services during the early morning and evening hours?

Accepted Answer

Segment performance statistics by time

Answer

Run a search terms report

Answer

Monitor reach and frequency data

Answer

Run a keyword diagnosis

Question 6

What’s one benefit of creating multiple ad groups?

Accepted Answer

You can break up keywords and ads into related themes

Answer

You can set different budgets for each ad group

Answer

You can pause specific keywords if they are not performing well

Answer

You can target specific ad groups into various Google networks

Question 7

You would choose to advertise on the Google Search Network if you wanted to:

Accepted Answer

reach customers while they’re searching for your products or services

Answer

choose the types of websites where you want your ads tos how

Answer

choose from a range of ad formats, like video and image ads

Answer

reach customers browsing websites related to your business

Question 8

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

Accepted Answer

based on how much your product is worth

Answer

50% of how much your product is worth

Answer

the same amount as the profit generated by your product

Answer

the same amount as the revenue generated by your product

Question 9

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Accepted Answer

Add the terms as negative keywords

Answer

Add the terms as keywords

Answer

Add the terms as exact match keywords

Answer

Add the terms as phrase match keywords

Question 10

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

Accepted Answer

“Search Network only – All features”

Answer

“Display Network only – All features”

Answer

“Search Network with Display Select – All features”

Answer

“Display Network only – Remarketing