Google Adwords Cheat Sheet 2026

The 30 highest-yield Google Adwords facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.

1. Roughly how many questions can a Google Ads certification assessment contain? → About 50
2. Which of the following items is not a component of Quality Score? → Maximum cost-per-click (max. CPC) bid
3. What’s a reason to use the “Search Network with Display Select” campaign type? → You can pick the exact websites where you want your ad to show
4. Which is a recommended way to prepare for a Google Ads certification assessment? → Completing Skillshop learning paths
5. Which keyword match type uses square brackets around the keyword? → Exact match
6. What does 'pinning' a headline do in a Responsive Search Ad? → Forces a specific headline to always appear in a fixed position
7. Which targeting method shows ads to users based on their past online activity and interests? → Audience targeting
8. Which bidding strategy is best when your main goal is to maximize website visits within a budget? → Maximize Clicks
9. What is the Google Display Network (GDN)? → A network of millions of websites, apps, and videos where Google display ads can appear
10. Which is a benefit of advertising online? → Reach people who are likely interested in what you’re advertising
11. Conversion Optimiser can help drive conversions by using your conversion history and: → cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
12. What does CPA stand for in performance advertising? → Cost Per Acquisition
13. What is the 'sale price' attribute in a Shopping product feed used for? → To display a discounted price alongside the original price in Shopping ads
14. What is the purpose of 'call-to-action overlays' in YouTube TrueView ads? → To display a clickable text and image overlay on the video ad that drives traffic to a URL
15. Which factors determine Ad Rank in Google Ads? → Bid amount, Quality Score, and expected impact of ad extensions
16. You can use Keyword Planner to identify → the amount of traffic potential keywords you might get
17. Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day? → Change the ad delivery method from “Accelerated” to “Standard”
18. In a Search campaign, what determines your ad's position on the results page? → Ad Rank
19. What is 'Brand Lift' measurement in YouTube advertising? → A Google survey-based study measuring ad recall, brand awareness, and consideration lift
20. Which type of conversion tracking measures actions completed on your website after an ad click? → Website conversion tracking
21. Which client would you advise to use radius targeting? → Denise, whose service can reach customers within 30 miles
22. Which statistic indicates how often a click has led to a conversion? → Conversion rate
23. What metric represents the percentage of people who clicked your ad after seeing it? → Click-through rate (CTR)
24. Where do you earn and manage Google Ads certifications? → Skillshop
25. Which keyword match type gives you the broadest reach but least control? → Broad match
26. When should you use a phrase match keyword? → When you want searches that include the meaning of your phrase in order
27. What happens to your certification status if you do not renew within the validity period? → It expires and you become uncertified
28. What is remarketing in the context of Google Ads? → Targeting users who have previously visited your website with tailored ads
29. What does a negative keyword do in a campaign? → Prevents your ad from showing for that search term
30. What is remarketing in Google Ads? → Showing ads to people who previously visited your site