Google Adwords Fundamentals Exam Answers 2

Question 1

What is the primary benefit of using Google Ads compared to traditional advertising?

Accepted Answer

You can target users based on their search intent

Answer

Ads are always free to run

Answer

It guarantees the #1 organic ranking

Answer

It removes all competitor ads

Question 2

Which metric measures the percentage of people who click your ad after seeing it?

Accepted Answer

Click-through rate (CTR)

Answer

Conversion rate

Answer

Impression share

Answer

Quality Score

Question 3

What does Quality Score primarily depend on?

Accepted Answer

Expected CTR, ad relevance, and landing page experience

Answer

Daily budget size

Answer

Number of campaigns

Answer

Account age

Question 4

In a Search campaign, what determines your ad's position on the results page?

Accepted Answer

Ad Rank

Answer

Total monthly spend

Answer

Number of keywords

Answer

Account creation date

Question 5

Which keyword match type gives you the broadest reach but least control?

Accepted Answer

Broad match

Answer

Exact match

Answer

Phrase match

Answer

Negative match

Question 6

What is the purpose of a negative keyword?

Accepted Answer

To prevent ads from showing on irrelevant searches

Answer

To increase bids automatically

Answer

To boost Quality Score directly

Answer

To duplicate winning keywords

Question 7

Which bidding strategy aims to get as many conversions as possible within a set budget?

Accepted Answer

Maximize conversions

Answer

Manual CPC

Answer

Target impression share

Answer

Maximize clicks