Google Adwords Fundamentals Exam Answers 2 — Questions and Answers
Question 1: What is the primary benefit of using Google Ads compared to traditional advertising?
- You can target users based on their search intent (Correct answer)
- Ads are always free to run
- It guarantees the #1 organic ranking
- It removes all competitor ads
Correct answer: You can target users based on their search intent
Google Ads lets advertisers reach people actively searching for relevant keywords, capturing high-intent users.
Question 2: Which metric measures the percentage of people who click your ad after seeing it?
- Conversion rate
- Click-through rate (CTR) (Correct answer)
- Impression share
- Quality Score
Correct answer: Click-through rate (CTR)
CTR equals clicks divided by impressions and indicates how compelling your ad is.
Question 3: What does Quality Score primarily depend on?
- Daily budget size
- Number of campaigns
- Expected CTR, ad relevance, and landing page experience (Correct answer)
- Account age
Correct answer: Expected CTR, ad relevance, and landing page experience
Quality Score is calculated from expected CTR, ad relevance, and landing page experience.
Question 4: In a Search campaign, what determines your ad's position on the results page?
- Ad Rank (Correct answer)
- Total monthly spend
- Number of keywords
- Account creation date
Correct answer: Ad Rank
Ad Rank, derived from bid and Quality Score among other factors, decides ad placement.
Question 5: Which keyword match type gives you the broadest reach but least control?
- Exact match
- Phrase match
- Broad match (Correct answer)
- Negative match
Correct answer: Broad match
Broad match shows ads on related variations and synonyms, reaching the widest audience.
Question 6: What is the purpose of a negative keyword?
- To increase bids automatically
- To prevent ads from showing on irrelevant searches (Correct answer)
- To boost Quality Score directly
- To duplicate winning keywords
Correct answer: To prevent ads from showing on irrelevant searches
Negative keywords stop your ad from appearing for terms that are not relevant, saving budget.
Question 7: Which bidding strategy aims to get as many conversions as possible within a set budget?
- Manual CPC
- Maximize conversions (Correct answer)
- Target impression share
- Maximize clicks
Correct answer: Maximize conversions
Maximize conversions automatically sets bids to win the most conversions for your budget.
Google Adwords Fundamentals Exam Answers 2
What is the primary benefit of using Google Ads compared to traditional advertising?