Fundamentals Exam Answers Flashcards

What is the primary benefit of using Google Ads compared to traditional advertising?

Answer: You can target users based on their search intent

Google Ads lets advertisers reach people actively searching for relevant keywords, capturing high-intent users.

Which metric measures the percentage of people who click your ad after seeing it?

Answer: Click-through rate (CTR)

CTR equals clicks divided by impressions and indicates how compelling your ad is.

What does Quality Score primarily depend on?

Answer: Expected CTR, ad relevance, and landing page experience

Quality Score is calculated from expected CTR, ad relevance, and landing page experience.

In a Search campaign, what determines your ad's position on the results page?

Answer: Ad Rank

Ad Rank, derived from bid and Quality Score among other factors, decides ad placement.

Which keyword match type gives you the broadest reach but least control?

Answer: Broad match

Broad match shows ads on related variations and synonyms, reaching the widest audience.

What is the purpose of a negative keyword?

Answer: To prevent ads from showing on irrelevant searches

Negative keywords stop your ad from appearing for terms that are not relevant, saving budget.

Which bidding strategy aims to get as many conversions as possible within a set budget?

Answer: Maximize conversions

Maximize conversions automatically sets bids to win the most conversions for your budget.