Google Ads Search Campaigns Flashcards

What is the primary goal of keyword match types in Google Search campaigns?

Answer: To control which searches trigger your ads

Keyword match types control which user search queries can trigger your ads to appear.

Which keyword match type uses square brackets around the keyword?

Answer: Exact match

Exact match keywords are enclosed in square brackets (e.g., [red shoes]) and only trigger ads for that precise search or close variants.

What does a Quality Score of 10 indicate in Google Ads?

Answer: Your ad, keyword, and landing page are highly relevant

A Quality Score of 10 (the maximum) indicates excellent relevance between your keyword, ad, and landing page experience.

Which bidding strategy automatically sets bids to maximize the number of clicks within your budget?

Answer: Maximize Clicks

Maximize Clicks is an automated bidding strategy that sets bids to get as many clicks as possible within your specified budget.

What is Ad Rank in Google Search Ads?

Answer: A value that determines your ad's eligibility and placement in the auction

Ad Rank is a value calculated using your bid, Quality Score, auction-time context, and ad extensions that determines whether and where your ad appears.

What are negative keywords used for in a Google Search campaign?

Answer: To prevent your ads from showing on irrelevant searches

Negative keywords prevent your ads from being triggered by searches that are not relevant to your business, improving campaign efficiency.