Google AdWords Exam 1

Question 1

Anne-Marie’s business goal is to generate online sales of her handmade purses.
Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off.
What additional information do you need in order to calculate her return on investment (ROI)?

Accepted Answer

Costs to produce her purses and revenue generated from her ads

Answer

Number of clicks on her ads and costs to produce her purses

Answer

How many times her ads have been viewed and clicked on

Answer

Number of clicks on her ads and revenue they generated

Question 2

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

Accepted Answer

CPC bids are effectively converted to CPM bids

Answer

CPM bids are effectively converted to CPC bids

Answer

Ads using CPC bids are not allowed to compete on the Display Network

Answer

CPC and CPM bids only compete against bids of the same type

Question 3

Which of these metrics is especially important to clients who are running a branding campaign?

Accepted Answer

Impressions

Answer

Phone call conversions

Answer

Clickthrough rate (CTR)

Answer

Average cost-per-click (avg. CPC)

Question 4

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

Accepted Answer

sitelink extensions

Answer

previous visit extensions

Answer

callout extensions

Answer

location extensions

Question 5

You can use Display Planner to:

Accepted Answer

see potential webpages where your ad can appear based on your keywords

Answer

managed CPC bids for contextual campaigns within your account

Answer

see which images and text ads within your campaign are performing best on the specific websites you are targeting

Answer

run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign

Question 6

Higher Quality Scores typically result in:

Accepted Answer

lower costs and better ad positions

Answer

less overall impressions

Answer

faster delivery of daily budget

Answer

higher costs and lower ad positions

Question 7

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

Accepted Answer

The profit derived from a paid click

Answer

The bids of the next closest advertiser

Answer

The average profit per conversion

Answer

The Quality Score of the keyword

Question 8

Which client would you advise to use radius targeting?

Accepted Answer

Denise, whose service can reach customers within 30 miles

Answer

Christopher, who wants to promote his new product in select cities

Answer

Mabel, who wants to exclude her ads from certain cities

Answer

Luis, whose e-commerce business delivers nationwide

Question 9

What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

Accepted Answer

Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

Answer

Add search terms that are not leading to many clicks as negative keywords

Answer

Add sitelinks to your ads to make them even more prominent

Answer

Make sure all of these search terms are included as keywords, regardless of relevance

Question 10

You can use audience targeting to show your ads to:

Accepted Answer

specific groups of people, based on their interests

Answer

specific groups of people, based on their location

Answer

specific websites, based on specific interests

Answer

groups of websites, based on specific interests