Google Ads Video Advertising Flashcards

What is 'view-through conversion' in YouTube advertising?

Answer: A conversion attributed to users who saw but did not click a video ad before converting

View-through conversions are credited when someone who saw (but didn't click) your video ad later visits your website and converts within the view-through conversion window.

What targeting option allows you to show YouTube ads on specific YouTube channels or videos?

Answer: Placement targeting

Placement targeting lets you specify individual YouTube channels, videos, apps, or websites on the Display Network where you want your video ads to appear.

What is the purpose of 'call-to-action overlays' in YouTube TrueView ads?

Answer: To display a clickable text and image overlay on the video ad that drives traffic to a URL

CTA overlays are clickable banners that appear over in-stream ads, displaying a headline and thumbnail image linked to your destination URL to drive direct response from video viewers.

How does 'target frequency' work in Google Video campaigns?

Answer: It lets advertisers set a weekly frequency goal for how often to show ads to the same user

Target frequency campaigns optimize delivery to show your video ad to each unique user a specified number of times per week, ideal for sustained brand awareness.

What is a YouTube 'skippable' ad's minimum length requirement?

Answer: Skippable ads have no minimum length — even very short ads can be skippable

Skippable TrueView In-Stream ads have no enforced minimum length from an ad specification standpoint, though the skip button appears after 5 seconds regardless of ad length.

What is 'connected TV' (CTV) advertising in the context of Google Video campaigns?

Answer: Delivering video ads on internet-connected television screens via streaming apps and smart TVs

Connected TV advertising allows Google Ads to serve video ads on smart TVs, streaming devices (Roku, Fire TV), and gaming consoles accessing YouTube and other streaming apps.