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Fundamentals Exam Flashcards

7 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Fundamentals Exam flashcards as text

  1. Which ad extension lets users call your business directly from the ad?

    Answer: Call extension

    Call extensions add a phone number or call button to your ad.

  2. What metric represents the percentage of people who clicked your ad after seeing it?

    Answer: Click-through rate (CTR)

    CTR is clicks divided by impressions, showing how often viewers click.

  3. Which campaign type is best for promoting products from an online store with images and prices in search results?

    Answer: Shopping campaign

    Shopping campaigns showcase product images, prices, and store names in results.

  4. What is the benefit of using Smart Bidding strategies?

    Answer: They use machine learning to optimize bids for conversions in each auction

    Smart Bidding uses auction-time signals and machine learning to optimize for goals.

  5. Which match type shows ads only when the search contains the exact phrase in the same order?

    Answer: Phrase match

    Phrase match triggers ads when searches include the meaning of your keyword phrase.

  6. What does the term 'impression' mean in Google Ads?

    Answer: Each time your ad is shown

    An impression counts each time your ad appears on a page or screen.

  7. Why is it important to align your landing page with your ad and keywords?

    Answer: It improves landing page experience and Quality Score

    Relevant landing pages improve user experience and contribute to a higher Quality Score.