Google Adwords Fundamentals Exam 2 — Questions and Answers
Question 1: Which bidding strategy automatically sets bids to get as many conversions as possible within a set average cost-per-action?
- Target CPA (Correct answer)
- Manual CPC
- Maximize Clicks
- Target Impression Share
Correct answer: Target CPA
Target CPA bidding aims to get conversions at or below the cost-per-action you specify.
Question 2: What is the primary purpose of the Google Ads Quality Score metric?
- To estimate ad relevance, expected CTR, and landing page experience (Correct answer)
- To set your daily budget cap
- To rank competitor websites
- To measure server uptime
Correct answer: To estimate ad relevance, expected CTR, and landing page experience
Quality Score combines expected click-through rate, ad relevance, and landing page experience.
Question 3: In the Search Network, what determines an ad's position on the results page?
- Ad Rank, which combines bid and Quality Score (Correct answer)
- Daily budget alone
- Account creation date
- Number of keywords in the campaign
Correct answer: Ad Rank, which combines bid and Quality Score
Ad Rank is calculated from your bid, ad quality, and other factors to decide ad position.
Question 4: Which keyword match type would show your ad for the closest variations and related searches with the broadest reach?
- Broad match (Correct answer)
- Exact match
- Phrase match
- Negative match
Correct answer: Broad match
Broad match reaches the widest audience, including related searches and variations.
Question 5: What does a negative keyword do in a campaign?
- Prevents your ad from showing for that search term (Correct answer)
- Increases the bid for that term
- Adds the term to your ad copy
- Improves Quality Score automatically
Correct answer: Prevents your ad from showing for that search term
Negative keywords exclude searches you don't want to trigger your ads.
Question 6: Which Google Ads network shows image and video ads across millions of websites and apps?
- Display Network (Correct answer)
- Search Network
- Shopping Network
- Call-only Network
Correct answer: Display Network
The Display Network places visual ads on partner sites, apps, and YouTube.
Question 7: What is a conversion in Google Ads?
- A valuable customer action you've defined, like a purchase or sign-up (Correct answer)
- A click on any ad
- An impression on the Display Network
- A change in your daily budget
Correct answer: A valuable customer action you've defined, like a purchase or sign-up
A conversion is a meaningful action a user completes after interacting with your ad.
Google Adwords Fundamentals Exam 2
Which bidding strategy automatically sets bids to get as many conversions as possible within a set average cost-per-action?