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Fundamentals Exam Flashcards

7 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Fundamentals Exam flashcards as text

  1. Which bidding strategy automatically sets bids to get as many conversions as possible within a set average cost-per-action?

    Answer: Target CPA

    Target CPA bidding aims to get conversions at or below the cost-per-action you specify.

  2. What is the primary purpose of the Google Ads Quality Score metric?

    Answer: To estimate ad relevance, expected CTR, and landing page experience

    Quality Score combines expected click-through rate, ad relevance, and landing page experience.

  3. In the Search Network, what determines an ad's position on the results page?

    Answer: Ad Rank, which combines bid and Quality Score

    Ad Rank is calculated from your bid, ad quality, and other factors to decide ad position.

  4. Which keyword match type would show your ad for the closest variations and related searches with the broadest reach?

    Answer: Broad match

    Broad match reaches the widest audience, including related searches and variations.

  5. What does a negative keyword do in a campaign?

    Answer: Prevents your ad from showing for that search term

    Negative keywords exclude searches you don't want to trigger your ads.

  6. Which Google Ads network shows image and video ads across millions of websites and apps?

    Answer: Display Network

    The Display Network places visual ads on partner sites, apps, and YouTube.

  7. What is a conversion in Google Ads?

    Answer: A valuable customer action you've defined, like a purchase or sign-up

    A conversion is a meaningful action a user completes after interacting with your ad.