Google Ads Search Campaigns Flashcards
6 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Ads Search Campaigns flashcards as text
What is a Responsive Search Ad (RSA) in Google Ads?
Answer: An ad format where you provide multiple headlines and descriptions that Google tests in combination
A Responsive Search Ad lets you input up to 15 headlines and 4 descriptions, and Google's machine learning tests combinations to find the best-performing ones.
Which type of ad extension shows your business address and phone number alongside your ad?
Answer: Location extension
Location extensions display your business address, a map marker, and phone number to help nearby customers find and contact you.
What does 'impression share' measure in Google Search campaigns?
Answer: The percentage of ad impressions received out of the total eligible impressions
Impression share is the percentage of impressions your ads received compared to the total number they were eligible to receive.
What is the function of Dynamic Search Ads (DSAs)?
Answer: To automatically generate ads and target searches based on your website content
Dynamic Search Ads use your website content to automatically target relevant searches and generate ad headlines, filling gaps in keyword-based campaigns.
Which Search campaign bidding strategy is best suited when you want to achieve a specific cost per conversion?
Answer: Target CPA
Target CPA (Cost Per Acquisition) bidding automatically sets bids to help you get as many conversions as possible at your specified target cost per acquisition.
What is 'close variant matching' in Google Search Ads?
Answer: Google's system for matching keywords to searches with similar intent, including misspellings and synonyms
Close variant matching allows exact and phrase match keywords to trigger ads for searches that are semantically similar, including misspellings and paraphrases.