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Google Ads Video Advertising Flashcards

6 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 Google Ads Video Advertising flashcards as text

  1. What is a TrueView In-Stream ad on YouTube?

    Answer: An ad that plays before, during, or after YouTube videos and can be skipped after 5 seconds

    TrueView In-Stream ads play before or during YouTube videos and allow viewers to skip after 5 seconds; advertisers only pay when viewers watch at least 30 seconds or interact with the ad.

  2. When are you charged for a skippable TrueView In-Stream ad?

    Answer: When a viewer watches at least 30 seconds or the full ad (if shorter), or clicks

    With TrueView In-Stream ads, you're charged when a viewer watches 30 seconds (or the complete ad if shorter than 30 seconds) or interacts with the ad — skippers cost you nothing.

  3. What is a bumper ad in YouTube advertising?

    Answer: A non-skippable video ad of up to 6 seconds charged on a CPM basis

    Bumper ads are 6-second non-skippable video ads sold on a CPM basis, designed to deliver a brief, memorable brand message.

  4. What are TrueView Video Discovery ads?

    Answer: Ads shown as sponsored thumbnails in YouTube search results and alongside related videos

    TrueView Discovery ads appear as sponsored thumbnails in YouTube search results, on the YouTube homepage, and next to related videos — viewers click the thumbnail to watch.

  5. What is CPV (Cost Per View) in YouTube advertising?

    Answer: The amount you pay when a viewer watches or interacts with your video ad

    Cost Per View (CPV) is the bidding model used for TrueView ads where you set the maximum amount you're willing to pay each time a viewer watches or engages with your ad.

  6. What is a non-skippable in-stream ad on YouTube?

    Answer: A video ad of up to 15 seconds that viewers cannot skip, charged on a CPM basis

    Non-skippable in-stream ads are up to 15 seconds long, cannot be skipped by the viewer, and are charged on a CPM (cost-per-thousand impressions) basis.